Building reach and increasing the company profile.
Posting on social media has multi-benefits – overall you are building your online profile. Put simply; how your company looks online, when someone ‘Googles’ you. It’s really important, it’s your shop window.
Zedcomms promote clients’ company profile online mainly using Facebook, Twitter, Instagram and Google along with website SEO. We focus on what a prospective customer sees online. Using creative targeted promotional text, and engaging photos with links to specific pages to impress and draw in prospective customers.
In addition, we can target where the customers live, what their interests are and what the potential spending may be. We do this with SEO, tags, categories, promotional text, hashtags and account handles.
Initially, we work to establish the brand online, adjust it to attract the preferred customers and build strong search terms. We have reached this point with BJU a reupholstery company in Darlington.
As we have reached a good online established profile for BJU we are adapting how we communicate with customers as follows.
The next stage is to enhance the brand online, develop the search terms and attract a very targeted customer. This means we change the focus of posts to be less ‘selling’ and more ‘promoting’ the ethos of the brand. An example of this is below:
Selling posts are to the point with a strong call to action – Save £500.
Brand posts are calm and confidently styled to demonstrate the brand ethos – BJU | Darlington.
The confidence of the brand posts may not produce immediate links to the site but rather demonstrate and build the brand that will attract the target customer when they are in the buying cycle – ready to buy.
I hope this is of use to you. Feel free to reach out with any specific questions.