Starting a Business

Starting a Business

I’m often asked by new startups and recently started businesses for help – usually to market a product or get more customers. The first thing you need to do is actually have a product – sounds odd but you must formulate your offer and how it is useful, why is it a good offer and to explain your offer to a prospective customer in a way they understand.  How it works and the benefits.  A prospective customer is not interested in how a widget is made but he or she will be interested in how it will benefit them.  How to attract new customers comes next. An elevator pitch/script is […]