Pull Marketing is a way to attract that ‘perfect customer’ to you.
Think about the perfect customer, age, interests, location, spend power etc. I can attract that customer to your door.
Internet or traditional methods both work but the Internet is the fastest and most cost-effective. You need to be where your target customers are. This can be adverts in magazines and newspapers they read or online forums they visit and subscribe to. Another is search; what would your customer search in Google? Reflect on your website, optimised will attract your perfect customer located in your area with your required budget. It takes time and a little technological know-how but worth it and you can build from there. Keep it going and always be active.
A Marketing Historical Story
Kellogs in the 1950s was a household name – why market a brand everyone knows? so they cut the marketing budget. The customers quickly forgot and sales plummeted.
Our Marketing Plan
Devise the marketing message.
Deliver a clear marketing message.
Ensure the target market will see your marketing message.
Encourage contact – call to action.
Our Marketing Ethos
Include a ‘big fat claim’. (Don’t be shy about how good you are).