Advertising on the Internet
Advertising on the Internet is definitely the place to be. Why? It’s just the same as advertising on TV but way cheaper. The similarities are; your advert is in front of a specific demographic, you know how many people are seeing your advert and you know where those people are. With TV and Internet advertising you can place your advert in front of, within reason, as many people as you like. For example ITV Saturday night hauls in approximately 6 million viewers up to a possible 12 million with a hit programme like XFactor in its hay day. But you need money and lots of it to advertise on TV main channels. Smaller less watched channels like ITV3 and the digital channels like Quest TV are a better bet for a better return on investment. You get a more targeted demographic so you can hone your advert to that demo’. This applies to Internet advertising too and this is where you should be looking to spend some of your budget. It takes some time to find the best advertising website but invest some research, find a site that attracts your demo’, look at the numbers and test the water.
Advertising on the Internet – The easy way:
If you use AdWords make sure you edit the setting to allow your adverts to show on the specified sites. You’re in.
Advertising on the Internet – A bit harder but better value:
A great example of a small cheap advertising site is www.reVKoo.com. All reVKoo do is publish articles on hotels and associated businesses. They say that on average a hotel article attracts steady 30-60 viewers per month and the readers read the article for over 3 minutes – that’s a long time! Now, the very interesting part about this type of website content is that it is been read by a very specific demographic and the reader is definitely, as defiant as well ever get, interested in booking a hotel in that area. So if you are a hotel or associated business in that area you can attract over 300 good readers to your business. If you are really clever – and I’m sure you are – you should add a special deal available ONLY on that site. Allows good measurably and your little tasty offer can encourage that golden chalice we call – viral activity. Little site like reVKoo earn their money from Google AdSense mostly but they will allow bespoke adverts cheaply as Google AdSense take the lion’s share of the advertising revenue. You should be able to get an advert from £100.
I remember in the old days placing a credit card advert for £25 and getting ten phone calls – a great return. Now that same advert will produce zero. The action is on the web. But the prices on the web via the main players is way too expensive for the little guys who can afford to throw advertising budget around. Above gives you a way in to get a great advertising deal.