Cheat Sheet – How to optimise a page.

How to optimise a page.

The page title is an important indicator of the web page’s content, so make sure it contains the important keywords that you would like it to be found under. The title appears at the top of the browser when someone looks at your page. It also provides the text when someone adds the page to their favourites and it appears in the browser’s history. Be descriptive when populating the title field and use either comma or pipe to separate words as shown.
(,) or (|).

EXAMPLE: ABC Company in Birmingham | Industrial fork lift truck hire, repairs and fork lift sales.

Words that only search engines see behind the public pages of your website. Simply enter the key words taken from the TITLE and DESCRIPTION. Ten at most – don’t over do it. This helps search engines understand what you are saying is important about this page. PS – Keywords can be key-phrases.
EXAMPLE: fork lift truck, Birmingham, Industrial, hire, repairs, sales

The description field is usually found along with the keywords field in the admin section of your website. The description should be a description of that page not in general. Make sure your description is specific and do not eradicate any guess work or assumption; and get to the point.
EXAMPLE: Fork lift truck specialist in the Birmingham area. ABC Company have worked with all brands and types of fork lift trucks in Birmingham for 40 years. We hire, repair and sell fork lift trucks. Contact us – we know fork lift trucks and we know Birmingham.


When adding images to your site you will see some options to add text. These options have may names – Tag, Metatag, Alternate text, ALT Tag, Caption Text etc. Populate all fields that request text to go with an image. As search engines cannot read pictures this helps serve a relevant search result.

Common Mistakes
However hard you try, if your website is not built in such a way that search engines can index the content you may as well forget about SEO. Common reasons for websites not being ‘search engine friendly’ are:
1.The website uses frames.
2.Intro pages with very little machine-readable content.
3.Javascript menus – search engines cannot follow these.
4.Flash menus – ditto.
5.Graphical menus rather than text – the search engines cannot get clues from text within the link.
6.Bloated HTML code.
7.Stylesheets and scripts included within the page rather than as separate files.
8.Errors in the HTML code.
9.Important keywords rendered as an image rather than text (search engines cannot ‘see’ images.
10.Styling headings using HTML tags other than the HTML H1, H2 .. tags.
11.Database-driven pages.
12.Content generated by scripts.
13. Don’t use _underscore_ use –hyphen- instead.

‘Buy button’ to be added to Google search results – BBC News

Reduce “friction” for users so they buy more things online.
Google has confirmed that it is to introduce a “buy button” to its search results imminently. The button would give Google Search users the option to purchase without needing to visit a separate website. The company’s chief business officer, Omid Kordestani, said he wanted to reduce “friction” for users so they buy more things online. Google faces significant competition from Amazon, where many people now begin their search to buy products. Revenue earner “There’s going to be a buy button. It’s going to be imminent,” said Mr Kordestani on stage at the Code Conference in California on Wednesday. The change would make it easier for shoppers to buy products featured in its shopping ads that appear alongside search results.Mr Kordestani also noted that about nine out of 10 purchases are still made offline.He added that the number of location-based searches to help users find something close to them had doubled in the past year.

Source: ‘Buy button’ to be added to Google search results – BBC News