Kopparberg launches £5m summer marketing campaign

A marketing rule is to ‘Be memorable’ – The concept is to make the image campaign stand out and be memorable. The tattooed models are memorable’.  Kopparberg, the leading Swedish fruit cider, will launch its marketing campaign this summer with a £5m marketing investment in events, press, social media, digital and outdoor. Bringing a touch of Scandinavian cool to the summer months, the multi-channel activity will focus on the classic Kopparberg favourites, Strawberry & Lime and Elderflower & Lime, before introducing the brand-new Frozen Fruit Cider range. Following the success of the ‘Elderflower Beards’ creative in 2014 by 18 Feet & Source: Kopparberg launches £5m summer marketing campaign

Turning the Corner…Up North! Tickets, Bury | Eventbrite

The British textiles industry is turning the corner Up North. After years of cross roads and wrong turns we are emerging into a brighter future. This conference will present the industry as it is today and address both its achievements and ongoing challenges. With an unrivalled breadth of speakers the conference has a positive, forward thinking approach. Not only will we consider the industries position domestically but also looking internationally and, crucially, consider how British companies can expand and grow into international markets. That said the conference is not about “pie in the sky” thinking but rather is focused on real world experience where challenges have been overcome and new […]