Retargeting AdWord: What is it and how does it work?

What is Retargeting AdWord? This feature allows you to reach users who have already visited your site once before. It serves up the most appropriate ads relating to your services or products as users are browsing the web, encouraging repeat visits and purchases on your site. One example of retargeting might be if you have previously had a user visit your shoe site, and look at a pair of boots, put them in the shopping cart but not follow through with the purchase. Retargeted ads showcasing your shoes and other similar products in the range will then show as they browse the web – hours or even days after they initially visited your site – encouraging a purchase and providing a reminder of their past browsing.

Why content on the Internet is king?

If you want a stronger content strategy then you need to look at Paid media. This article gives you a rundown of Paid media with examples and tips on how to get people talking about your brand online.

Why content on the Internet is king? Useful content that web surfers read is valuable ‘real estate’, a valuable advertising platform. Readers of your page will definatly be interested in the subject. If the subject is related to your product or service the reader may buy from you.
This business model is based on newspapers and magazines, blogs and forums and Google AdWord.

60% of B2C marketers are planning on increasing their content marketing budget spend this year. Although it is important to remember that whilst creative, engaging and innovative content creation is a must, without the appropriate promotion, even the best content can be lost amongst the competition on the big world wide web.

Content boosters are: LinkedIn Ads, Facebook posts and Sponsored Tweets.

You can get going with a sponsored link for as little as £60 per week.

Also look to get involved with specific forums. If you are selling horse shoes, be active on horse and pony forums.


Mobile sites

60% of site mobile visitors say they won’t use a website if it’s not mobile site optimised. Makes sense; who wants to slide from side to site trying to figure our the site navigation on a phone. We are impatient creatures. So make it easy for you growing band of mobile visitors.

1- add a mobile site to your website. You can do if free in literally a few minutes with a provider like Duda. Be aware though Duda are not a charity. They will encourage you to upgrade based on a monthly fee to add more useful features. I recommend to only use Duda as an interim. See 2 and 3 for the suggested next step.

2- If your building or re-building your website simply ask your designer if it’s responsive. This means the website will respond to the device, tablet, mobile or PC etc. WordPress are very good st this and it’s usually a standard feature.

3- Have a mobile site designed and attached to your site. Cost about £150 to £200. Well worth it.

House price growth

Some media is reporting “House price growth hits double digits” as a bad thing. Concerned about overheating in the property marked burning peoples fingers. I don’t think it will overheat like it did previously because the banks are on-guard. They are much more stringent when lending money, maybe too stringent in my opinion. So it’s a yes from me; It’s good news. Homeowners will have a boosted confidence so they will buy big ticket items like cars, furniture, caravans, kitchens etc.

Great news for businesses in the UK.

UK property values rose by 1.2 per cent in April from the previous month, with the average property price across the country now standing at £183,577.

This represents a continuing improvement in the value of homes that has been building over recent months and ensures the annual upturn in property prices now stands in double digits (up 10.9 per cent from April 2013) for the first time since April 2010.

Robert Gardner, Nationwide’s chief economist, responded to the results and noted this considerable return to the growth has been most driven by improvements within London and the south-east of England.

“In the first quarter of 2014, prices in the capital were around 20 per cent higher than their pre-crisis levels, while in the UK as a whole prices were still around 2 per cent lower,” he said.

However, with earnings growth now outstripping the rise in the cost of living and buyers gaining increasing confidence as a result, there is considerable scope for further improvements in the housing market across the whole of the UK over the months ahead.

With thanks to Housladder Ltd