Google search tips and update.
For ‘ranking’ on Google, the most important thing you should be looking at is your content. Content is king! I often find clients sites lacking in text content; little or no descriptive text content on the pages. The addition of content rich content text can turn around a website ranking.
The second thing to keep in mind, is that you should be creating high quality content for your target audience. That said, you need to be very aware of the recent Hummingbird update (Tweeted today) and what that could mean to your website.
That means linking from relevant external sources, building relationships and authority on social media and relevant sites is important. This has always been the case. Google + is fighting for market share and I must say I tend to concentrate on Twitter and Facebook. To get in with Google it’s now useful to sign up and use Google +. Another job to do.
If you have a blog, post regularly and frequently and try to focus each on answering a specific question and as thoroughly as possible – remembering relevant, quality links and optimised images.
Overall Hummingbird is simply a better way for Google to provide ‘relevant’ search results.
Do this: update your site often with good quality text content, build relevant links, optimise pages and images.
Our introduction wordpress course will give you the knowledge and tools to create, manage and run a great WordPress website.
WordPress course Outline:
How to set up WordPress
Introduction to WordPress
How to set up a WordPress website.
How to publish posts, pages, images and video
Formatting your posts
Inserting and embedding media – images, video, audio
Search Engine optimisation
How to make sure your website is optimised for Search Engines
How to take advantage of the social web
Sharing your content on other social networks
Auto-posting to Twitter and LinkedIn
Adding ‘Share’ buttons
Paul has over ten years working with websites and marketing, he has worked with over 2000 websites in the UK and some internationally. You will find him patient, helpful and inspiring.£45 per person.
Individual or groups of people can be trained on-site. I come to you.
Groups up to 8 can be trained at a training facility £49 per person. Contact me to book.
To reserve a place or book, call or text 07712 079 106, email firstname.lastname@example.org | Click here to book
North East Business Support Fund
We’ll give you a grant of up to £1400 towards a project worth up to £3500 – you can use the grant for almost any type of business support that will help your business to grow – from marketing and web design to financial or human resources planning.
Read more here
Contact Paul for more information
Set up conversion tracking on your AdWord campaigns, and receive £75 free AdWords promotional credit when you reach one conversion within 30 days.
Conversion Optimisation: What happens when visitors reach your site? We take the risk out of web design by letting your website visitors vote with their mice. We use the latest content delivery tools to multivariate test a huge range of elements on your website. We can vary page layouts, text, calls to action, products and images.
Contact Paul for the promo’ codes or more information about how to receive £75 free AdWords promotional credit.
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Business marketing, website and print Client feedback:
Thank you so much for all the help, advice and considerable time you have given me. My marketing has progressed so far in the last few weeks. I knew I had to do something but was not sure the best way. I appreciate your evaluation and as you can see my website now looks so much better and I had never considered Google Local. I am so grateful for the work you put in for my advert it looks really good in the magazine better than I could have put together.
I do feel very fortunate, I have not been offered such constructive help since starting up last year, lots of muttering but nothing so tangible. I feel I have finally really moved on.