Starting a Business


I’m often asked by new startups and recently started businesses for help – usually to market a product or get more customers.

The first thing you need to do is actually have a product – sounds odd but you must formulate your offer and how it is useful, why is it a good offer and to explain your offer to a prospective customer in a way they understand.  How it works and the benefits.  A prospective customer is not interested in how a widget is made but he or she will be interested in how it will benefit them.  How to attract new customers comes next.

An elevator pitch/script is what you need; to explain your offer and also lots of mini elevator scripts to fill in the gaps to simply explain what your offer does and why its good – remember to demonstrate what the benefits are to your prospective customer.  Here is a link to how to construct an elevator script.

So if I ask you what your business does you can tell me in 30 seconds what it does, I understand it (I’m not too bright) and understand the benefits of buying from you.

  1. Put together a simple product sheet that bullet points the features and benefits.
  2. The elevator script follows this product sheet.
  3. Include price points, contact and any offers you want to offer.

Now you’re ready to look to engage with prospective customers.

Plasterer in Darlington

Fantastic Dan

Meet Dan the plastering specialist

We are working with a fantastic plastering specialist in Darlington. Meet Dan Robertson

Dan and his team have provided general and specialised plastering services in and around Darlington for over fifteen years. Indeed his trade has taken him all over the UK, London – of course, out in the Dales to re-plaster a barn conversion and to office blocks in Newcastle.

Fantastic Dan

Whats special about Dan and why is he ‘Fantastic’ ? Dan is the leader of the team, this allows to complete any job from a leaking tap to a home extension with bi-fold doors.

On top of that Dan actually works within the team as the project manager and he gets his hands dirty, as a time served plasterer and now a plastering specialist, Dan will be working on the project.

And The Team

The team are all fully qualified and time-served plasterers, builders, bricklayers, electricians and joiners – all joined up to work on any project to offer a prompt and efficient service across North/North East and Yorkshire.

Your first point of contact is of course – Fantastic Dan!

Now Easier To Find

Dan just joined Twitter and with a fresh website its easy to reach-out to Dan to see if he and his team can help you  for full and comprehensive Property Services and Building Work by qualified builders, plumbers, electricians and building specialists, not forgetting the plastering specialist.


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Perfect automatic marketing tool for business

Free consultation

Autopilot Marketing With World Class Support – really; does this exist?

After seven years of looking, I am pleased to announce the best marketing tool I have experienced is perfectly aligned for UK businesses.

Inbound Marketing

I have looked at the main players in inbound marketing software like Hubspot and
Hatchbuck. Configured WordPress with CRM and MailChimp. They were all pretty good but lacked one very important part,  something I wanted for my clients; lead generation.

Will it ‘Fit’ Your Business

It does not fit every business, ideally suited to retailers, cafes, restaurants, retail shops, and most businesses with a shopping cart. This SaaS keeps customers data up to date, emails, sends push, texts and emails on ‘Autopilot’. Also it has a business App included that customers can use and the business owner can use to promote to the client base.

Getting pretty amazing

Also included is QR codes to help generate new signups online, on card and posters.  And finally this product comes with NO set up fees and face to face support from a business specialist.

Slightly Bad News

The slightly ‘bad news’ is that it won’t really work for ALL businesses – but as the software evolves it may be able to adapt to some more types of business.

Free consultation