Black Friday – tired of hearing about it?
Last week was the start of Black Friday in USA. I experienced this marketing onslaught when I was in Arizona last year at this time. Its amazing. The TV adverts are booming out deals on cars, kitchens and department store wide offers. We are starting to see our British version now with quite 30% off two day sales etc. As consumers get even more savvy sales will become part of our yearly routine.
Don’t be too British – have a sale or a SALE! Consumers like it you know… Call it Black Friday?
FROM MY BLOG DECEMBER 2012.