Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

WordPress Image Size IS important

Keep the images in WordPress a nice size – Google like it and will rank your website higher. If your site is a little slow to load its often caused by large images. They are easily reduced within WordPress – a good size is 400 to 1000 pixels wide. Faster loading site are ranked higher as this produces a better visitor experience for your site visitors – Google like this. Do this: Go to Media, select images, select the month (I start with the oldest), edit and re-size, click Scale.

You have to be on your website often, updating and changing to pull customers in – here is how:

Back in the 1990’s when I first started working with websites I always told customers to make sure they update often – most didn’t. I now work on customers website to do this for them. Here are a few tips to help you really make your website work: 1 – Shocking – actually look at it.  Some of my customers never look at their own sites (you know who you are Jo :-)).  You really need to know what’s on it, how to navigate it and does it work. 2 – Update it with an insight as to what you’re doing, your offer etc. Think about what your customers will […]

Starting a Business

Starting a Business

I’m often asked by new startups and recently started businesses for help – usually to market a product or get more customers. The first thing you need to do is actually have a product – sounds odd but you must formulate your offer and how it is useful, why is it a good offer and to explain your offer to a prospective customer in a way they understand.  How it works and the benefits.  A prospective customer is not interested in how a widget is made but he or she will be interested in how it will benefit them.  How to attract new customers comes next. An elevator pitch/script is […]

Plasterer in Darlington

Plasterer in Darlington

Meet Dan the plastering specialist We are working with a fantastic plastering specialist in Darlington. Meet Dan Robertson http://robertsonpropertyservices.co.uk. Dan and his team have provided general and specialised plastering services in and around Darlington for over fifteen years. Indeed his trade has taken him all over the UK, London – of course, out in the Dales to re-plaster a barn conversion and to office blocks in Newcastle. Fantastic Dan Whats special about Dan and why is he ‘Fantastic’ ? Dan is the leader of the team, this allows RobertsonPropertyServices.co.uk to complete any job from a leaking tap to a home extension with bi-fold doors. On top of that Dan actually works […]