Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

Starting a Business

Starting a Business

I’m often asked by new startups and recently started businesses for help – usually to market a product or get more customers. The first thing you need to do is actually have a product – sounds odd but you must formulate your offer and how it is useful, why is it a good offer and to explain your offer to a prospective customer in a way they understand.  How it works and the benefits.  A prospective customer is not interested in how a widget is made but he or she will be interested in how it will benefit them.  How to attract new customers comes next. An elevator pitch/script is […]

Plasterer in Darlington

Plasterer in Darlington

Meet Dan the plastering specialist We are working with a fantastic plastering specialist in Darlington. Meet Dan Robertson http://robertsonpropertyservices.co.uk. Dan and his team have provided general and specialised plastering services in and around Darlington for over fifteen years. Indeed his trade has taken him all over the UK, London – of course, out in the Dales to re-plaster a barn conversion and to office blocks in Newcastle. Fantastic Dan Whats special about Dan and why is he ‘Fantastic’ ? Dan is the leader of the team, this allows RobertsonPropertyServices.co.uk to complete any job from a leaking tap to a home extension with bi-fold doors. On top of that Dan actually works […]

Perfect automatic marketing tool for business

Perfect automatic marketing tool for business

Autopilot Marketing With World Class Support – really; does this exist? After seven years of looking, I am pleased to announce the best marketing tool I have experienced is perfectly aligned for UK businesses. Inbound Marketing I have looked at the main players in inbound marketing software like Hubspot and Hatchbuck. Configured WordPress with CRM and MailChimp. They were all pretty good but lacked one very important part,  something I wanted for my clients; lead generation. Will it ‘Fit’ Your Business It does not fit every business, ideally suited to retailers, cafes, restaurants, retail shops, and most businesses with a shopping cart. This SaaS keeps customers data up to date, emails, […]