Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

Twitter: Every Business Should Use

I’m forever apologising for suggesting to my client to use Twitter. 80% don’t like it, don’t understand it and one said he hates it.  – Is Twitter rubbish? My reply is “You may not love it but only a fool ignores it.” Don’t get me wrong, I don’t love it and agree with some sentiment, it is a bit annoying. We are frustrated and annoyed by it mostly because we don’t understand it. Humans are scared of the un-known.  If you’r serious about finding those lovely customers though you should be in this network as it costs nothing but a little time. Let me explain: I had 300 visits to my Twitter account this week. That’s […]

Black Friday – tired of hearing about it?

Black Friday – tired of hearing about it?

Last week was the start of Black Friday in USA. I experienced this marketing onslaught when I was in Arizona last year at this time. Its amazing. The TV adverts are booming out deals on cars, kitchens and department store wide offers. We are starting to see our British version now with quite 30% off two day sales etc. As consumers get even more savvy sales will become part of our yearly routine. Don’t be too British – have a sale or a SALE! Consumers like it you know… Call it Black Friday? FROM MY BLOG DECEMBER 2012.  

Email and Telephone Contact Tips. Communicate better with clients.

Four Email and Telephone Contact tips when contacting bulk lists of clients. When handling bulk contact lists of clients you will use an email template. TIP-1. Evolve the Email Template: All email templates will evolve based on the feedback you receive as you progress communicating with your clients, this is good, times change. Advice: Keep all versions of the templates. You can revert if the new one fails. TIP-2. Play with the Send Order: Think about the process order. Send email first then call? Or the other way round which is best? Example: I am working on a client contact campaign now. The objective is to contact all the clients […]

Redcar Author gets ‘jaw-dropping advance’ publishing deal.

Karen Charlton, a Redcar author runs Famelton Writing Services, a literary consultancy run by a group of successful, published writers. Their aim is to help aspiring authors and publishers. Karen also publishers here own books. Her efforts building readership and raising her profile has just paid dividends. She has an Amazon publishing deal. Redcar Author, Karen Charlton today announced she will agree to accept the ‘jaw-dropping advance’ from Amazon Publishing. Congratulations!  Read the full story on Karens Blog. I worked with Karen in December 2013 on behalf of Redcar and Cleveland Borough Council, Provision of Business Support Services for the Creative Industries. We worked on SEO, website development and general marketing.

Business Support

Business Support: The BBA is the UK’s leading association for the banking sector, representing the interests of more than 240 member organisations with a worldwide presence in 180 countries. The membership brings together banks of all shapes and sizes, including retail banks, wholesale institutions, challenger banks and private banks. Enterprise Mentor. Free access to a comprehensive list of quality business mentoring organisations across Britain. It is operated by the Better Business Finance programme, set up by five high street banks: Barclays, HSBC, Lloyds Banking Group, Royal Bank of Scotland and Santander. The initiative is overseen by the BBA. Any UK business can use the service, but start-ups, entrepreneurs and businesses tackling […]