Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

What we do

Marketing advisor to include innovative marketing promotion for business including support, websites design and flow structure to deliver your message to the target market. Business support provider with a wide range of experience, sensitive to your needs we will work with you to devise processes and a strategic plan to achieve your objectives. Marketing agency; you have a product that you want to sell? We have a world wide reach of technical and marketing experts to help contribute to you goals. We have worked with businesses in the UK, Australia, Florida, Ireland and Italy. The promotion of your business is our business.

Message: Does your website deliver your message?

Message: Does your website deliver your message?

All businesses have a ‘message’. What you offer your clients. What’s good about your business, why your special etc. I have spent the last few days editing and re-designing a business website to deliver the message. Questions? What is your message? Does your website deliver- show visitors- your message? * see elevator pitch on this site also. Follow us on Twitter.

What is bounce rate and is it important?

I’m often asked What is bounce rate and is it important? Your bounce rate shows how many people leave your site without visiting any other pages on your site. It is important; a high percentage bounce rate indicates visitors are not pulled into the site. A 50% and less bounce rate is OK. Over 50% and something is wrong. There are some exceptions though. A website that delivers it’s information on the landing page and contains a contact form or link away to a target page will be expected to have a high bounce rate. A review or weather site for example will attract visitors, deliver the info then the […]

How to boost your business website

How to boost your business website? List the domain name everywhere; invoices, vans, your car, answerphone, your hat etc. Optimise your website based on your top three preferred search phrases, the content will follow. Make sure your site is content text rich. Always include a call to action. Make it easy to contact you. Hook up to social media. Get involved with business specific forums. List on Google Local. List on Dmoz.org Be big headed – tell your readers what you did. Include testimonials. Make sure your website is fresh and up-to-date. How to boost your business website? For more updates and tips, follow us on Twitter.    

Search stats reduced

Search stats reduced. In September 2013 Google started to rapidly expand the number of searches that it encrypts, which results in a higher proportion of “Unknown search terms” in your stats.  According to some sources, this expansion will eventually result in encryption of all Google searches.  This is being done for privacy reasons by Google when someone searches at Google.com, before a visitor arrives at your site.  Therefore you wont be able to know what search terms your visitors used.  Loss of search stats information hinders SEO targeting. And will send more people to use Google pay per click advertising.