I’m often asked What is bounce rate and is it important?
Your bounce rate shows how many people leave your site without visiting any other pages on your site.
It is important; a high percentage bounce rate indicates visitors are not pulled into the site. A 50% and less bounce rate is OK. Over 50% and something is wrong.
There are some exceptions though. A website that delivers it’s information on the landing page and contains a contact form or link away to a target page will be expected to have a high bounce rate. A review or weather site for example will attract visitors, deliver the info then the visitor leaves to produce a high bounce rate.
Yes bounce rate is important, it’s a quick guide to show the website is doing its job.
How to boost your business website? List the domain name everywhere; invoices, vans, your car, answerphone, your hat etc.
Optimise your website based on your top three preferred search phrases, the content will follow.
Make sure your site is content text rich.
Always include a call to action.
Make it easy to contact you.
Hook up to social media.
Get involved with business specific forums.
List on Google Local.
List on Dmoz.org
Be big headed – tell your readers what you did.
Make sure your website is fresh and up-to-date.
How to boost your business website? For more updates and tips, follow us on Twitter.
Search stats reduced. In September 2013 Google started to rapidly expand the number of searches that it encrypts, which results in a higher proportion of “Unknown search terms” in your stats. According to some sources, this expansion will eventually result in encryption of all Google searches. This is being done for privacy reasons by Google when someone searches at Google.com, before a visitor arrives at your site. Therefore you wont be able to know what search terms your visitors used. Loss of search stats information hinders SEO targeting. And will send more people to use Google pay per click advertising.
What is Retargeting AdWord? This feature allows you to reach users who have already visited your site once before. It serves up the most appropriate ads relating to your services or products as users are browsing the web, encouraging repeat visits and purchases on your site. One example of retargeting might be if you have previously had a user visit your shoe site, and look at a pair of boots, put them in the shopping cart but not follow through with the purchase. Retargeted ads showcasing your shoes and other similar products in the range will then show as they browse the web – hours or even days after they initially visited your site – encouraging a purchase and providing a reminder of their past browsing.
If you want a stronger content strategy then you need to look at Paid media. This article gives you a rundown of Paid media with examples and tips on how to get people talking about your brand online.
Why content on the Internet is king? Useful content that web surfers read is valuable ‘real estate’, a valuable advertising platform. Readers of your page will definatly be interested in the subject. If the subject is related to your product or service the reader may buy from you.
This business model is based on newspapers and magazines, blogs and forums and Google AdWord.
60% of B2C marketers are planning on increasing their content marketing budget spend this year. Although it is important to remember that whilst creative, engaging and innovative content creation is a must, without the appropriate promotion, even the best content can be lost amongst the competition on the big world wide web.
Content boosters are: LinkedIn Ads, Facebook posts and Sponsored Tweets.
You can get going with a sponsored link for as little as £60 per week.
Also look to get involved with specific forums. If you are selling horse shoes, be active on horse and pony forums.