All businesses have a ‘message’. What you offer your clients. What’s good about your business, why your special etc.
I have spent the last few days editing and re-designing a business website to deliver the message.
What is your message? Does your website deliver- show visitors- your message?
* see elevator pitch on this site also.
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I’m often asked What is bounce rate and is it important?
Your bounce rate shows how many people leave your site without visiting any other pages on your site.
It is important; a high percentage bounce rate indicates visitors are not pulled into the site. A 50% and less bounce rate is OK. Over 50% and something is wrong.
There are some exceptions though. A website that delivers it’s information on the landing page and contains a contact form or link away to a target page will be expected to have a high bounce rate. A review or weather site for example will attract visitors, deliver the info then the visitor leaves to produce a high bounce rate.
Yes bounce rate is important, it’s a quick guide to show the website is doing its job.
How to boost your business website? List the domain name everywhere; invoices, vans, your car, answerphone, your hat etc.
Optimise your website based on your top three preferred search phrases, the content will follow.
Make sure your site is content text rich.
Always include a call to action.
Make it easy to contact you.
Hook up to social media.
Get involved with business specific forums.
List on Google Local.
List on Dmoz.org
Be big headed – tell your readers what you did.
Make sure your website is fresh and up-to-date.
How to boost your business website? For more updates and tips, follow us on Twitter.
Search stats reduced. In September 2013 Google started to rapidly expand the number of searches that it encrypts, which results in a higher proportion of “Unknown search terms” in your stats. According to some sources, this expansion will eventually result in encryption of all Google searches. This is being done for privacy reasons by Google when someone searches at Google.com, before a visitor arrives at your site. Therefore you wont be able to know what search terms your visitors used. Loss of search stats information hinders SEO targeting. And will send more people to use Google pay per click advertising.
What is Retargeting AdWord? This feature allows you to reach users who have already visited your site once before. It serves up the most appropriate ads relating to your services or products as users are browsing the web, encouraging repeat visits and purchases on your site. One example of retargeting might be if you have previously had a user visit your shoe site, and look at a pair of boots, put them in the shopping cart but not follow through with the purchase. Retargeted ads showcasing your shoes and other similar products in the range will then show as they browse the web – hours or even days after they initially visited your site – encouraging a purchase and providing a reminder of their past browsing.