If you want a stronger content strategy then you need to look at Paid media. This article gives you a rundown of Paid media with examples and tips on how to get people talking about your brand online.
Why content on the Internet is king? Useful content that web surfers read is valuable ‘real estate’, a valuable advertising platform. Readers of your page will definatly be interested in the subject. If the subject is related to your product or service the reader may buy from you.
This business model is based on newspapers and magazines, blogs and forums and Google AdWord.
60% of B2C marketers are planning on increasing their content marketing budget spend this year. Although it is important to remember that whilst creative, engaging and innovative content creation is a must, without the appropriate promotion, even the best content can be lost amongst the competition on the big world wide web.
Content boosters are: LinkedIn Ads, Facebook posts and Sponsored Tweets.
You can get going with a sponsored link for as little as £60 per week.
Also look to get involved with specific forums. If you are selling horse shoes, be active on horse and pony forums.
60% of site mobile visitors say they won’t use a website if it’s not mobile site optimised. Makes sense; who wants to slide from side to site trying to figure our the site navigation on a phone. We are impatient creatures. So make it easy for you growing band of mobile visitors.
1- add a mobile site to your website. You can do if free in literally a few minutes with a provider like Duda. Be aware though Duda are not a charity. They will encourage you to upgrade based on a monthly fee to add more useful features. I recommend to only use Duda as an interim. See 2 and 3 for the suggested next step.
2- If your building or re-building your website simply ask your designer if it’s responsive. This means the website will respond to the device, tablet, mobile or PC etc. WordPress are very good st this and it’s usually a standard feature.
3- Have a mobile site designed and attached to your site. Cost about £150 to £200. Well worth it.
Some media is reporting “House price growth hits double digits” as a bad thing. Concerned about overheating in the property marked burning peoples fingers. I don’t think it will overheat like it did previously because the banks are on-guard. They are much more stringent when lending money, maybe too stringent in my opinion. So it’s a yes from me; It’s good news. Homeowners will have a boosted confidence so they will buy big ticket items like cars, furniture, caravans, kitchens etc.
Great news for businesses in the UK.
UK property values rose by 1.2 per cent in April from the previous month, with the average property price across the country now standing at £183,577.
This represents a continuing improvement in the value of homes that has been building over recent months and ensures the annual upturn in property prices now stands in double digits (up 10.9 per cent from April 2013) for the first time since April 2010.
Robert Gardner, Nationwide’s chief economist, responded to the results and noted this considerable return to the growth has been most driven by improvements within London and the south-east of England.
“In the first quarter of 2014, prices in the capital were around 20 per cent higher than their pre-crisis levels, while in the UK as a whole prices were still around 2 per cent lower,” he said.
However, with earnings growth now outstripping the rise in the cost of living and buyers gaining increasing confidence as a result, there is considerable scope for further improvements in the housing market across the whole of the UK over the months ahead.
With thanks to Housladder Ltd
Client says: Finding a lead generation expert isn’t easy but Paul really knows what he is talking about. Highly recommended. 5 stars.
Need more leads? Looking for Lead Generation Expert? Request a call back.
Follow us on Twitter.
Barry and Jo are a husband and wife team who provide re-upholstery services in Darlington. Barry does the re-upholstery work and Jo deals with clients and advises on colours and styles.
There website had fell into disrepair, the domain name hijacked and therefore no business was coming in from the Internet. Although they did have a Yell paid for listing.
Zedcomms rebuilt the basic site and added some Internet marketing and now they are busy. About up to 80% capacity says Jo.
And they will appear on TV soon.
Look out for us on Put your money where your mouth is….. Jo with David Harper