Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

Receive £75 free AdWords promotional credit

Set up conversion tracking on your AdWord campaigns, and receive £75 free AdWords promotional credit when you reach one conversion within 30 days. Conversion Optimisation: What happens when visitors reach your site? We take the risk out of web design by letting your website visitors vote with their mice. We use the latest content delivery tools to multivariate test a huge range of elements on your website. We can vary page layouts, text, calls to action, products and images. Contact Paul for the promo’ codes or more information about how to receive £75 free AdWords promotional credit. Follow us on Twitter.

Business marketing, website and print

Business marketing, website and print Client feedback: Thank you so much for all the help, advice and considerable time you have given me. My marketing has progressed so far in the last few weeks. I knew I had to do something but was not sure the best way. I appreciate your evaluation and as you can see my website now looks so much better and I had never considered Google Local. I am so grateful for the work you put in for my advert it looks really good in the magazine better than I could have put together. I do feel very fortunate, I have not been offered such constructive […]

Cross platform websites

Cross platform websites – race is on I was involved in the mad mix of the digital revolution early on. In the 1990’s I worked with Xerox when they introduced digital technology and started using the Internet in business. I used to use computers with the black screen and enter white command text to check stock and order equipment. When we first saw the Internet version in colour and used a mouse with plain English commands, CRM systems and websites; wow, it was an exciting time. I couldn’t sleep. The wave of technology has progressed to a market that is part of everybody’s life. The excitement slowed to an almost […]

I am very excited about my business again!

A client emailed me today: I am very grateful and delighted with all you are doing, I am very excited about my business again! I am very excited about my business again! That’s a very good sign. Running a business is hard, its lonely and sometimes not rewarding. My client just wants to do what she does best – in this case; make films and wedding videos. But she has to market her services and that’s not easy or cheap. You can spend a lot of money advertising and wait but that can burn a lot of cash and not always get you going. The Internet, of course, is by far […]

Local business? Do you sell your products to a local market?

Local business? i.e. you sell your products to a local market? Google local is a must. Listing on Google local is not the easiest process but worth the effort to list your business on Google search engines. If for example you are a jeweller in Redcar. You can list your business details, name, location map and opening hours. Also your clients can add reviews through Google. Should someone search for a jeweller in Redcar; you will show at the top of the SERP (Search Engine Results Page). A link to your website , click to call option is included too. The cost is nothing but a little time setting it […]