Cross platform websites – race is on
I was involved in the mad mix of the digital revolution early on. In the 1990’s I worked with Xerox when they introduced digital technology and started using the Internet in business. I used to use computers with the black screen and enter white command text to check stock and order equipment. When we first saw the Internet version in colour and used a mouse with plain English commands, CRM systems and websites; wow, it was an exciting time. I couldn’t sleep.
The wave of technology has progressed to a market that is part of everybody’s life. The excitement slowed to an almost halt a few years ago. Everyone had a website, everyone had CMS, everyone knows how to get found in Google.
Well it’s all started up again. Fuelled by social media and multi platform rendering. Tablets and smart phones now are used for 40-50% of website traffic. The race it to capture business owners who want in on the new wave of device users linked to social media.
Duda today have launched a new multi platform website that will convert your old site into their modern version for $150. WordPress have plugins that will provide multi platforms and we have lots of providers who offer some fantastic themes (ready designed website) for just $45.
This is all good; you, as a business owner can get into the new wave for little money and little word. Great! But not all that is shiny and new will provide what you want. Be wary of signing up for seemingly amazing value upgrades, new platforms and mobile sites. Beware of monthly fees, contracts and limited versions.
My advice is to get involved but first seek advice before buying.
A someone you:
1 – Trust.
2 – Who knows about business.
3 – Who can demonstrate return on investment good value offering.