Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.


Got the order – I love this picture

He Got the Order! This is a clever picture; what’s happening? Look at the guy, what do we know about him? The answers deliver a message. Thumb up, a big chuffed smile. He’s got it. Glasses a little wonky, he’s been working hard, multi-tasking. He’s a little grey, not a fresh faced model; he looks like a real person. Tie not perfectly aligned, he’s hot and been slogging away. He got the order, phew! We source stock images and nationally located photographers. Contact us if you need any help. Contact us

How to get cheap targeted Internet advertising

Advertising on the Internet is defiantly the place to be. Why? It’s just the same as advertising on TV but way cheaper. The similarities are; your advert is in front of a specific demographic, you know how many people are seeing your advert and you know where those people are. With TV and Internet advertising you can place your advert in front of, within reason, as many people as you like. For example ITV Saturday night hauls in approximately 6 million viewers up to a possible 12 million with a hit programme like XFactor in its hay day. But you need money and lots of it to advertise on TV […]

Talking about Search Engine Optimisation; Is Content King?

………YES! For many, many years content has always been king. In that respect, a website with good descriptive content text will do better than a generic content text website. So why are we asking this question again? Its all got tighter; Google are only interested in ONE PERSON, The searcher, Google want to serve their searchers ‘relevant’ search results. Makes sense. So, last year Google made some massive algorithm changes to ensure their searchers do get ‘relevant’ search results. The algorithm changes were called Penguin and Panda. The changes killed a lot of search engine optimiser specialists tricks, the result was that it ranked real content over duplicated or scraped […]

Why it’s worth it to buy a website?

Why it’s worth it to buy a website?

I’m often asked for a website quote. Don’t buy a website right off… Always get the free offerings first; Facebook, Twitter and Word Press are the first place to call. Invest a little if you can with a helpful advisor, design geek type person – lots of helpful guys like this around. Then get involved with your business support groups or on-line groups for advice and marketing tips. Build your basic knowledge about websites and social media before you progress to buying your own website. I’d suggest open source as the platform too. That’s a free platform. Need any direction or marketing advice – its free with me. Let’s talk.