For many, many years content has always been king. In that respect, a website with good descriptive content text will do better than a generic content text website. So why are we asking this question again?
Its all got tighter; Google are only interested in ONE PERSON, The searcher, Google want to serve their searchers ‘relevant’ search results. Makes sense. So, last year Google made some massive algorithm changes to ensure their searchers do get ‘relevant’ search results. The algorithm changes were called Penguin and Panda. The changes killed a lot of search engine optimiser specialists tricks, the result was that it ranked real content over duplicated or scraped content. Google are so clever they can now tell if you lifted a load of text from another site and they punish those that do.
So what do we do? Its quite simple: Only publish your written text to your site and blogs. Encourage others to add content to your site and advertise on very specific sites that contain good quality content that pertains to your business.
Add a blog to your site and update it often.
Encourage your visitors to add content to your site.
Advertise and place links on good quality relevant websites.
Add your Twitter feed to your home page – and tweet often.
Google will see you are genuine and active, they will send their searchers your way.
I’m often asked for a website quote.
Don’t buy a website right off… Always get the free offerings first; Facebook, Twitter and Word Press are the first place to call. Invest a little if you can with a helpful advisor, design geek type person – lots of helpful guys like this around. Then get involved with your business support groups or on-line groups for advice and marketing tips. Build your basic knowledge about websites and social media before you progress to buying your own website.
I’d suggest open source as the platform too. That’s a free platform.
Need any direction or marketing advice – its free with me. Let’s talk.
Top Three Marketing Tips
Here are the Top Three Marketing Tips.
Stand Out or Die
Be Famous for Something
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Marketing as a whisper or shout?
Radio adverts shout, newspaper adverts shout and online adverts like Google Adwords shout. All work to a degree and the Internet versions have the added benefit of been placed in front of a preferred demographic.
Whisper advertising can be better. It’s just like a recommendation from a friend. No need to shout, RIGHT?
So how do you kick off a whisper advertising campaign?
You require the following:
1- something good about your product or service. Should be easy.
2- a third party recommendation. Few ways to get this, we can help.
3- an interesting offer or special deal. This fuels campaign, we help you design it.
Zedcomms set it all up for you. Let us know if you fancy a go. We can have your initial campaign ready in days and it only grows and gets better and its scalable. We have a promo in March at £45! to kick a campaign off. Try it- www.zedcomms.com/let’s-talk
We run a number of whisper campaigns that produce small but quality leads. The exciting part is that campaigns are scalable and the very exciting part is it can go viral. Indeed a whisper campaign is prime for viral activity.
To find out how a whisper campaign can work for you just let us know.
I mentioned bounce: I’ve come across two sites this week with over 80% bounce
rate. Wow that’s high! This means that nearly all visitors ‘bounced’ out of the
site without looking at any other pages ouch! The site is useless as its obviously attracting the wrong people. The good news is; It can be fixed very easily.
Last week I was working with a client who had a 70%+ bounce rate. He said
this was normal. It’s not. Lower that 50 % is where you need to be.
And we reduced it from 60% to 52% which in-turn increased sales volume by 30%.