Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

Whisper advertising campaign

Marketing as a whisper or shout? Radio adverts shout, newspaper adverts shout and online adverts like Google Adwords shout. All work to a degree and the Internet versions have the added benefit of been placed in front of a preferred demographic. Whisper advertising can be better. It’s just like a recommendation from a friend. No need to shout, RIGHT? So how do you kick off a whisper advertising campaign? You require the following: 1- something good about your product or service. Should be easy. 2- a third party recommendation. Few ways to get this, we can help. 3- an interesting offer or special deal. This fuels campaign, we help you […]

Bounce Rate – How to decrease and improve it?

I mentioned bounce: I’ve come across two sites this week with over 80% bounce rate. Wow that’s high! This means that nearly all visitors ‘bounced’ out of the site without looking at any other pages ouch!  The site is useless as its obviously attracting the wrong people. The good news is; It can be fixed very easily. Last week I was working with a client who had a 70%+ bounce rate. He said this was normal.  It’s not. Lower that 50 % is where you need to be. And we reduced it from 60% to 52% which in-turn increased sales volume by 30%.

Flash on your Website

Don’t Use Flash on your Website. Twice today I have bounced out of a site – IE left as soon as I landed on the Home page. In both cases the reason was because the sites contain Flash and I’m on a iPad. Apple devices don’t read Flash. One website was the local pub, inconvenient. The other was Ford UK, they could of lost a prospective sale.  Flash is dead, no matter what people say, don’t use it in you website. More and more people are accessing sites using tablets and smart phones – they can’t read Flash. If you have a good website developer he can provide an alternative that can provide the […]