Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.


Emulate Success – How to evolve, build your business Like a Gunfighter

It’s hard to come up with new idea’s, new marketing promotions, new business systems to evolve and build your business. I always struggle but I have a solution. It’s called ’emulate success’. It is a well-known fact amongst statisticians and psychologists that in a gunfight, the person who draws second is more likely to win the fight… Look around you, look at what your competition are doing, do a mystery shop, look at the competitions website and look at other industry’s websites that are successful. Emulate the good parts, emulate the success and integrate with your business. Drawing second may win the fight. Emulate success.

Make Your Website Work For You with Zedcomms

Lets make your website work for you. I will find the problem! Most websites have some problems, most can generate a better return for the owner. Let me find the problem and show you how to fix it. Example: Project – Reduce bounce rate and encourage more sales through the website. Result – Client says: Looking good and our sales are climbing nicely too. We’ve set record sales on a number of occasions this month and are set to smash our monthly turnover, order numbers and profits too. Free Website Analysis: Let us Analise your business website and advise on changes to optimise your website from a sales and marketing […]

US car sales rise 13.4% to hit five-year high

US car sales rise 13.4% to hit five-year high. What happens in USA, happens here soon enough… General Motors sold the most number of cars and light trucks, 2.5 million for the year. Total sales across the industry came in at 14.5 million. Japanese car companies recovered from supply chain disruption in 2011 taking more market share. Higher US sales in 2012 were driven by the recovering economy and increased availability of credit. Volkswagen saw the biggest jump in sales, an increase of 35%. Toyota Motor sales rose 27% while Honda posted a 24% increase. Interesting! Are you in Auto Retail? Ask us about – B2C Marketing and B2C Technology […]

How to Beat Yell in Four Weeks with NO Budget

How to Beat Yell in Four Weeks with NO Budget? You probably get calls from selling you a place on their directory and the book, Yellow Pages – Free advice; NEVER advertise in the Yellow Pages Book – The directory can work and does work for service companies like plumbers, plant hire and builders etc. But if you are a little bit clever and can add pages to your site easily you can achieve the same and sometimes better search results than the giant Yell will produce for your hard earned cash for a cost of nothing but a little time. EXAMPLE: ‘Marketing Agency in Middlesbrough’ Zedcomms are one level ‘above’ […]

42 Ways To Increase Search Traffic

42 Ways To Increase Search Traffic. SEO is dead as we know it. The old mathematics of increased back links and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a mathematics problem, it’s a human one. Social indicators are becoming key to Ranking and link algorithms are being retired. Below is a suggested list of  “Monthly Task and responsibilities” provided by a SEO company. 1. 100 Press Release Submissions (10 press release x 10 press release websites) 2. 10 Press releases, 400+ words written 3. 15 Unique Articles will be written 4. 5 Web 2.0 […]