Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

How To Appear On Page One Of Search Results For Free

The Internet is ‘pull technology’ – we can advertise something on our website and then a searcher will be ‘pulled’ to our website. You can pull customers to your site for free with just a little backwards thinking. 1 – Think what search phrase a prospect would ‘Google’ to find your product. Be really specific and use terms a prospect would use, avoid inside industry terminology. 2 – Build a page that is all about the specific product. Include a simple call to action like a contact form or big phone number. 3 – Optimise the page. Make the page all about the product in every way. 4 – Start […]

Great workshop on Thursday

Great workshop on Thursday! Many thanks to NeST… Top three business fundamentals workshop delivering a workshop for NeST in Barnard Castle 10th January 2013. Top three business fundamentals workshop Time Management: A simple process to streamline your enterprise; 5 tips to make your day more profitable. Look Professional: The easy way to create a professional image; Social Media ,Business Cards, Website, Email. Customer Service: How a little thought and a smile can make a £1 million; Smile, Follow Up, CRM, Networking, Elevator Pitch, Consultative Sell. This Bespoke Workshop will greatly improve your business performance! DATE: 10th January 2013 TIME: 11-2pm VENUE: NeST; 25 Newgate; Barnard Castle; Co Durham; DL12 8RD […]

Americans offer the BEST Customer Service but Are They Slacking?

As I pushed open the door to enter a sports equipment shed type store in America I anticipated the good service, the good customer service I was about to receive. I’m a fan of american service. The store was just like any other big shed style store we have in the western world including the UK. But here is the difference: “are you looking for anything in particular?” questioned the young girl from about forty paces. She walked towards us and we answered ‘yes’ , the assistant started by asking us questions, the six steps to selling. The use or a good approach and questioning, my dear reader, IS the […]

My Customers Dont Like Social Media

My Customers Dont Like Social Media

My Customers Dont Like Social Media. Neither do I – its irritating, the terminology is confusing and what foes it do… ; BUT set it up well and it can gather clients with little effort… A project I’m working on has Facebook connected to Twitter so the client only has to up-date, ‘what’s on your mind’, Facebook and it auto populates Twitter. I’ve encouraged my client to open the Facebook page as a routine each morning and add to it as the day moves on. Nice thing too is if one adds a URL Facebook will pull in the text and images from that page. In most cases this is […]

How bricks and mortar retail can survive

How bricks and mortar retail can survive? More than 50% of consumers will do some browsing during the weekend, according to Kevin Sterneckert, vice president of retail research at Gartner. “They will buy things because they looked at them in the store. They will touch and feel what they are interested in and then buy it online on Monday, either from the same retailer or a different online retailer.” Last week was the start of Black Friday in USA. I experienced this marketing onslaught when I was in Arizona last year at this time. Its amazing. The TV adverts are booming out deals on cars, kitchens and department store wide offers. […]