Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

I asked: what would YOUR top three business fundamentals be?

I asked: what would YOUR top three business fundamentals be? My friends on UK Business forums said:   Business Plan, Research and Research — Stay agile and don’t be afraid to try new things, Keep a heavy focus on service, Get on-line! — Don’t think that just because no one else is doing your idea that it will work. The reason for no one else doing it might be that they’ve all tried before and it doesn’t work. Don’t expect to take a wage for months or even years. Expect to work harder than you’ve ever worked before. New start ups always seem to get a shock at just how […]

Top three business fundamentals workshop.

Top three business fundamentals workshop delivering a workshop for NeST in Barnard Castle 10th January 2013. Top three business fundamentals workshop Time Management: A simple process to streamline your enterprise; 5 tips to make your day more profitable. Look Professional: The easy way to create a professional image; Social Media ,Business Cards, Website, Email. Customer Service: How a little thought and a smile can make a £1 million; Smile, Follow Up, CRM, Networking, Elevator Pitch, Consultative Sell. This Bespoke Workshop will greatly improve your business performance! DATE: 10th January 2013 TIME: 11-2pm VENUE: NeST; 25 Newgate; Barnard Castle; Co Durham; DL12 8RD COST: £20 FREE for NeST Members BOOKINGS: In […]

New ideas will keep visitors on your site

New ideas will keep visitors on your site. I’ve been involved with literally thousands of website designs. A ‘Meet the team’ page is a staple. It’s good to show prospective clients who they will work for, demonstrates the teams skills … blah… blah … blah. All great and it works. -BUT- Try to think ‘outside the box’. I once worked on a site where the head shots of the team were animated, unknown to the visitor, and set to move after 7 seconds, pulling a FACE!  And today I came across this ‘Meet the team’ page, made me laugh and better it still pulled me into the site – http://www.mangostudio.eu/mango-studio-team/

Resistance is Futile

Resistance to social media is futile… The older generation don’t like it, just like they did not like the Internet when it arrived. But like the Internet it won’t go away, it’s not a passing phase! And like the Internet we will see the older generations adopt social media in time. Right now, as I tell my clients, you should not shun it. Use social media to your benefit. Hey it’s not the answer to all your problems but it is free and takes very little effort. ‘the directors won’t go for that’ said my client… We were putting together a marketing plan this week that included a review site […]