Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.


There are More Virtual Farmers than Real Farmers in the World!?

There are More Virtual Farmers than Real Farmers in the World!? I’m constantly amazed by the powerful momentum of this revolution that is; the Internet. I’m excited by the possibilities for business; check out this fact below and marketing note: 80 million- -The number of virtual farmers on FarmVille <;<;<; Virtual online game. …. Just for reference: There are 1.3 million real farmers in the U.S. On the social web, marketers no longer need content to approximate who a given audience is, because everyone who wants to reach you will know exactly who you are, exactly where you are and what you’re likely to do at any given moment. Who […]

Find the Success Key

Find the Success Key. We call it LOCKED; Struggling with something? Not getting a decent response from your emails? Products not selling as they should on your website? Your going on appointments but they are not buying? What’s wrong? Situations like that are experienced within all businesses large and small. Finding that key to unlock the potential is a puzzle that needs working on. The solution is often simplistic but complex to find. EXAMPLE We were working with an art franchise company. We built a database from past enquiries and started sending out marketing emails with a link to the web-page we were promoting. GREAT let’s see the clicks and […]

International Corporation Buys A Client’s Images

A Client Sells Images to An International Corporation. A client, an events photographer, today sold his images to a large international corporation. It took a bit of work but this one-man-band small business did it! An amazing achievement indeed, but one that we knew was possible with a bit of hard work and a creative approach. Of course now, the next step is to capitalise on this and develop more corporate relationships…and we’re working on it. Follow us on Twitter.

Million Dollar Greeting; Costs nothing

Million Dollar Greeting; Costs nothing. How to increase sales at zero cost and build staff moral along the way.  Say ‘hello’ to people as people enter your business… Today I have visited four business: optician, car showroom, estate agent, delicatessen. Three of the businesses did not greet me in a way that made me welcome. One was pleasant. One managed to make me feel like a trespasser. One person who was sat at a reception desk ignored me untill I stood over him. Two ladies in the estate agent regarded me as if I was an intruder. This is totally unacceptable and they are all missing a gift of an opportunity. If […]

Amazing Tip How To Get More Business….

Just like the amazing tip how to lose weight: eat less, do more. How To Get More Business: Contact more, propose more. You will lose weight, you will get orders. It’s the getting started and the set up of systems that is the hard part. And keeping yourself focused. We are in the process of setting up a sales process for a training company and today we have seen, for the first time, an operator using the system. We have proposed three prospective clients this morning, before lunch. Historically we proposed four per month – yes I said a month. … I love it when it works.