New ideas will keep visitors on your site

New ideas will keep visitors on your site. I’ve been involved with literally thousands of website designs. A ‘Meet the team’ page is a staple. It’s good to show prospective clients who they will work for, demonstrates the teams skills … blah… blah … blah. All great and it works.

-BUT-

Try to think ‘outside the box’. I once worked on a site where the head shots of the team were animated, unknown to the visitor, and set to move after 7 seconds, pulling a FACE!  And today I came across this ‘Meet the team’ page, made me laugh and better it still pulled me into the site – http://www.mangostudio.eu/mango-studio-team/

Resistance is Futile

Resistance to social media is futile… The older generation don’t like it, just like they did not like the Internet when it arrived. But like the Internet it won’t go away, it’s not a passing phase! And like the Internet we will see the older generations adopt social media in time. Right now, as I tell my clients, you should not shun it. Use social media to your benefit. Hey it’s not the answer to all your problems but it is free and takes very little effort.

‘the directors won’t go for that’ said my client…
We were putting together a marketing plan this week that included a review site with links to social media. The directors are established educators and don’t like social media. Their clientele are young parents in their 20’s. Social media IS a must.

There are More Virtual Farmers than Real Farmers in the World!?

There are More Virtual Farmers than Real Farmers in the World!?

I’m constantly amazed by the powerful momentum of this revolution that is; the Internet.

I’m excited by the possibilities for business; check out this fact below and marketing note:

80 million- -The number of virtual farmers on FarmVille <;<;<; Virtual online game. …. Just for reference: There are 1.3 million real farmers in the U.S.

On the social web, marketers no longer need content to approximate who a given audience is, because everyone who wants to reach you will know exactly who you are, exactly where you are and what you’re likely to do at any given moment. Who you are will determine not just what marketing messages you see, but also what price you pay for things, compared to others with a different profile or reputation. Maintaining your social status and reputation on the social web will be as important as maintaining your personal appearance–and that’s just the beginning of changes already under way.

Marketing Note:

FarmVille is a ‘platform’. Advertising for platforms is the way forward. We offer platform advertising optimisation. Hey; for a few quid you can display your company name with call to action in front of thousands of targeted clients.

Lets chat.

Find the Success Key

Find the Success Key. We call it LOCKED; Struggling with something? Not getting a decent response from your emails? Products not selling as they should on your website? Your going on appointments but they are not buying? What’s wrong? Situations like that are experienced within all businesses large and small. Finding that key to unlock the potential is a puzzle that needs working on.

The solution is often simplistic but complex to find.

EXAMPLE
We were working with an art franchise company. We built a database from past enquiries and started sending out marketing emails with a link to the web-page we were promoting. GREAT let’s see the clicks and contact come in… Nothing! (very little).

WHAT WE DID
We analysed the data, talked with the people within the company and the called prospective Franchisees listed in the database. We asked questions to find the problem. We found the success key.

THE SOLUTION
The problem was the email signature: The ethos of he company was very female. The database we were working was 99%+ female. The founder was female and most clients were indeed female. The manager whose signature we were using on the emails and was the contact was male. So we changed the signature to a joint signature of the founder (female) and the manager (male). Unlocked! It started working. Now the only hurdle was that our responders presume the founder and manager were married! Working on that…