Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.


Change of model brings in four times more orders

Change of model brings in four times more orders

Change of model brings in four times more orders. Change of model brings in four times more orders. Wow this is exciting. We changed the sign up process for a Durham business online form and launched it at 5 pm Friday. We have had four sign-ups over he weekend, that’s what we usually get in a month. Genuinely exciting says our client. Follow us on Twitter.

SERP Map by Google

A SERP Map is an improved search result for a website (see screen shot). The Search Engine Results Page shows additional links into a site rather than one. A SERP Map is granted by Google to sites it sees as ‘important’. Benefits of a SERP Map are; looks better, the big boys have one, more links to your site, looks impressive, nice to know Google thinks you are important. If you order a SCR report from us we will analise your site and advise how to encourage Google to grant you a SERP Map. More info below… SCR report – A bespoke report on your website that will deliver exactly what […]

Make Meetings Work

A UK advertising agency called St. Luke’s (who followed in the footsteps of HHCL) knew the problems of meetings. All too often, people book 1 hour when they need 20 minutes. They sit around and chat about things not related to the project. They start with anecdotes and end with chitchat about plans for the weekend. They are, in effect, 20-minute meetings wrapped in 40 minutes of pointlessness and waffle.

Its an Internet ‘Hold Off’

You gotta be brave to cast an Internet hold off. Its a promotion that you release but hold off to a specified time. The promotion must be limited and strictly adhered to. IE no early ins – not late ins. We are running this marketing campaign tomorrow for TVTS. Why? it encourages viral activity and chatter.