Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

What Title Should You Trade Under – Zedcomms

Who Are You? What Title Should You Trade Under? – identity problem, identify ‘badge’ You may see your business as one thing but what do your clients see you as? You could find a way to boost your business. We at ZedComms provide marketing services to businesses, great! BUT most of our website traffic finds us by the search phrase ‘Marketing Agency’. We don’t think we are a marketing agency but if that’s the badge our paying customers want us to wear- we won’t complain. It’s different ways to describe a business. You can capitalise on this to boost your business: TIP. Here is how to fix, indeed to check, […]

Marketing of a Community Magazine

Press advertising still has its place. Direct community magazine still produce good results when set up correctly, IE linked to a website. We at ZedComms have been commissioned to launch a established Irish magazine in England, starting in the city of Durham. The magazine will offer delivered advertisements through a prospects door by Royal Mail from an amazing low cost of 1p per delivery. Yes one pence!

Low cost promotion – Dating Sites

Low cost promotion – Dating Sites

Low cost promotion – Dating Sites. In the old days Google AdWord were a low cost Low Cost business marketing option. For a few pennies your advert showed and could be clicked. Costs have increased 25 fold over the years. So I was pleased to discover at a meeting today this was mentioned, evidently you can get good prices, a fraction of AdWord, on Dating Sites. As long as your product fits the demographic it’s a good option, worth exploring.

Explanation Videos – Zed Communications Ltd

Explanation Videos – Zed Communications Ltd

All the rage in America. Explanation videos are videos that explains a process, product or any message you want to deliver. Selling products always includes an ‘explanation’. Our American cousins use engaging short videos (not a talking head -Snooze!) to explain something on the website. A sales person who will fire up on request. Here is an example of explanation video we designed. www.reVKoo.com