Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.


Advertising: What is the best way to advertise online

Obviously online advertising is big news but what is the best way to advertise online? There are many ways, for example, Google AdWords. GA is simple to set up but costly if not managed sensibly (I had a client who spent £175 while he slept on a badly set up AdWord campaign). A great online advertising I have been working on this week is to buddy up with a target website. Its low cost and easy to set up with a little networking. Good targeted advertising can be agreed for a period of time for a few hundred pounds or less. TIP: Find a respected website that your target market […]

I predict a new way to exchange contacts

I met with a board of ‘geeks’ last week and noticed a change in contact communications. When I asked to share contacts the ‘geeks’ only gave their ‘tweeters’. IE their ID on Twitter. Makes sense though. It’s easy to remember and all additional contacts can be had from the Twitter account. Also you can start communications through Twitter. The way forward I predict. (they don’t mind been called geeks, indeed they refer to themselves this way).

Facebook Advertising

We are investigating the benefits of advertising on social media website Facebook. Reading a recent report by the BBC A specialist says; “Any kind of investment in Facebook advertising has brought us very little return on sales,” he said. Maybe so, maybe the hype is fuelling advertisers. We know we have found a similar situation with Google AdWords. So make sure you are still using your traditional advertising and use the free online advertising options.