All the rage in America. Explanation videos are videos that explains a process, product or any message you want to deliver. Selling products always includes an ‘explanation’. Our American cousins use engaging short videos (not a talking head -Snooze!) to explain something on the website. A sales person who will fire up on request. Here is an example of explanation video we designed. www.reVKoo.com
Obviously online advertising is big news but what is the best way to advertise online? There are many ways, for example, Google AdWords. GA is simple to set up but costly if not managed sensibly (I had a client who spent £175 while he slept on a badly set up AdWord campaign). A great online advertising I have been working on this week is to buddy up with a target website. Its low cost and easy to set up with a little networking. Good targeted advertising can be agreed for a period of time for a few hundred pounds or less. TIP: Find a respected website that your target market will look at. Approach webmaster. Do a deal on a standard banner. Have the banner made professionally. Track click through. If it works re book.
I met with a board of ‘geeks’ last week and noticed a change in contact communications. When I asked to share contacts the ‘geeks’ only gave their ‘tweeters’. IE their ID on Twitter. Makes sense though. It’s easy to remember and all additional contacts can be had from the Twitter account. Also you can start communications through Twitter. The way forward I predict. (they don’t mind been called geeks, indeed they refer to themselves this way).
We are investigating the benefits of advertising on social media website Facebook.
Reading a recent report by the BBC A specialist says; “Any kind of investment in Facebook advertising has brought us very little return on sales,” he said.
Maybe so, maybe the hype is fuelling advertisers. We know we have found a similar situation with Google AdWords. So make sure you are still using your traditional advertising and use the free online advertising options.