Automation is the new Internet marketing King

Marketing Automation

As a user I’m sure youve noticed some really nice emails from big websites like Ebay and Amazon that send you an email after an order or even just visited the site.  These emails are automated. Text written once and sent to you based on actions.  Automation become really confusing to set up and red faced embarrasing when it goes wrong so start simple say with Post Automation – simple a few more emails added to your ‘Thanks for your order’ email.

Why post-purchase automation is beneficial

As we’ve emphasized a few times previously, the “your order has shipped” email shouldn’t be the last time a customer hears from you. All the excitement that’s built up over finding a product that fits their needs simply goes to waste if the communication is ended there.

Post-purchase emails keep the dialogue going. They make your customers feel like they matter — like there’s a real human they can talk to if they have feedback, questions, or a problem to sort out. They can eliminate the feeling of “you’re just another customer” and change it into something akin to “you’re a friend of our business, and we appreciate you.”

Combined with automation, these emails don’t just boost the happiness and satisfaction of your customers — they also save you a (potentially immense) amount of time. Because you can set up messages well in advance, you can create the content just once and watch it do the work for you forever.

Thanks to WooThemes for this content.

An Inbound Marketing System is a bigger automation system that is going to rule marketing campaigns soon – more to come about Inbound Marketing System.

Contact us with any questions about this article.

Automation is the new Internet marketing King

As a user I’m sure youve noticed some really nice emails from big websites like Ebay and Amazon that send you an email after an order or even just visited the site.  These emails are automated. Text written once and sent to you based on actions.  Automation become really confusing to set up and red faced embarrasing when it goes wrong so start simple say with Post Automation – simple a few more emails added to your ‘Thanks for your order’ email.

 

Why post-purchase automation is beneficial

As we’ve emphasized a few times previously, the “your order has shipped” email shouldn’t be the last time a customer hears from you. All the excitement that’s built up over finding a product that fits their needs simply goes to waste if the communication is ended there.

Post-purchase emails keep the dialogue going. They make your customers feel like they matter — like there’s a real human they can talk to if they have feedback, questions, or a problem to sort out. They can eliminate the feeling of “you’re just another customer” and change it into something akin to “you’re a friend of our business, and we appreciate you.”

Combined with automation, these emails don’t just boost the happiness and satisfaction of your customers — they also save you a (potentially immense) amount of time. Because you can set up messages well in advance, you can create the content just once and watch it do the work for you forever.

Thanks to WooThemes for this content.

An Inbound Marketing System is a bigger automation system that is going to rule marketing campaigns soon – more to come about Inbound Marketing System.

Contact us with any questions about this article.

International Women’s Day. Sheffield. 

woman in business – Please see open invite to International Women’s Day from Alicia Nang.

Come & join us celebrate the ???International Women’s Day??? tomorrow 12th March at the Hubs, near Sheffield Hallam University. It’s a FREE event & everyone is welcome. From 12pm to 5pm

Including fashion show with Alicia Nang Hair & Beauty team at 4pm

Don’t miss it! There will be plenty others activities like face painting for children with Beanies Childcare , hair braiding, nails painting , facial & make up with Mary Kay products ,etc… And raffles tickets cost £5 to win prizes worth £750 including Brasillian hair, Mizani products, some goody bags to take way only for customers

Forward it to a friend you would love to be there ??

Regards

Alicia

Partnership

Partnership

We are proud to be working to set up a Partnership with a promotional print company.  We will offer additional supportive products to the customers buying ‘Promotional Print’.  Customers can use the graphics from the print in the websites and Internet marketing platforms on offer.  Low cost products like SEO, Blogs, PR Platforms, inbound marketing systems and social media integration.

We build relationships with businesses to provide a better service.

Accountants | Printers | Bookkeepers | Stationary Providers etc.

 

Boost businesses websites

Also re-hosting and re-optimising websites will be part of the offer.  Prices are keen to match the highly competitive in-place promotional print prices and the partnership will be piloted in the north east of England.

 

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SFEDI’s Executive Chair Ruth Lowbridge receives MBA | Institute of Enterprise and Entrepreneurs

Ruth-Lowbridge-MBE-225x300

https://ioee.uk/ruth-lowbridge-mbe/

Ruth Lowbridge has been made an MBE for her Services to Entrepreneurs and UK business by the Queen at today’s Buckingham Palace ceremony.

Born in 1953 and brought up at Hartlepool Headland, the pursuit of entrepreneurial success has been a defining feature of Ruth’s entire life. Her mother, Mary Pattie, was a determined business woman who ran a successful boarding house for ten years and then went on to establish and run a baby linen and wool shop for many years. Having replicated her mother’s self-reliance and commitment to entrepreneurial innovation throughout her working life, Ruth took to the helm of SFEDI, the Sector Skills Organisation for enterprise and business support, just over ten years ago.
She said:

“I feel very honoured to receive this award in recognition of my work, which I couldn’t possibly have done or continue to do without the support of my wonderful family and the whole of the SFEDI team. Inspired by my mother, I have always strived to encourage new and existing small and micro business owners to make the most of themselves by developing their enterprising skills.”

Ruth’s early career saw her working with some of the UK’s most disenfranchised communities to promote and facilitate skills training amongst young people. She also worked with pre-release prisoners to improve their potential for successful re-entry into society through training and employment.

Over the years, Ruth has run a number of successful ventures including a bistro, a conference centre, a software company and a training consultancy. Today, she brings that vast wealth of experience and insight to her driving passion – helping others to fulfil their entrepreneurial potential.

As someone from a relatively modest Hartlepool background, the SFEDI Group Executive Chair described herself as ‘humbled’ by the Honour, which came as a complete surprise to her:

“I’m extremely proud and humbled to be recognised in this way. When I received the offer letter, I actually thought that they must have mistaken me for someone much more important! However, it does prove that with the right support and determination anything is possible – who could have guessed that the girl with the school report that always said ‘could do better’ actually would!”

Ruth has been instrumental in redefining the enterprise skills landscape on a regional, national and international level. Because of her, the way that enterprise skills training is delivered, accredited and promoted has undergone dramatic and positive change.

Additionally, throughout her varied career, Ruth has always been a firm advocate of the value of enterprise mentoring. Having benefited from the input of good mentoring early in her own working life, Ruth has gone on to both become a lifelong enterprise mentor herself and to implement the IOEE’s fantastic Meet a Mentor initiative.

For five years, Meet a Mentor has been connecting experienced enterprise mentors with enthusiastic new entrepreneurs in order that valuable knowledge and experience may be passed on to the small and micro businesses that form the UK’s economic backbone. Ruth anticipates that this sterling work will only continue to enrich our ambitious enterprise communities. She said:

“I am looking forward to sharing the work of our SFEDI and IOEE family team with many more business owners, helping them to start-up, survive, thrive and feel good about themselves and their futures in the process.”

The SFEDI and IOEE team would like to congratulate Ruth Lowbridge on this much deserved achievement and recognition of her dedication and support to entrepreneurs and UK business.