Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

How Honda could sell more cars in the UK. 

Honda, an international car manufacturer, operate a very outdated marketing structure to sell theirs cars. They follow the American model of sending demonstration modest to the dealers and then promoting the brand from from the top. A top agency produces the headline TV adverts, press media and social digital etc. This marketing model is not dissimilar to how other Japanese manufacturers like Sharp and Cannon roll out through a dealer/distributor network in USA. The customer experience starts of well enough. Top end brand promotion via TV, press, F1 and radio is world class. Desire to own a Honda is high but when a prospective buyer arrives at the showroom the […]

Inbound Marketing System

Inbound Marketing System Paul Harper has over ten years experience in business development, Internet marketing and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world beating products to UK SMEs. Read his thoughts, marketing tips and stories to help business succeed. Inbound Marketing System Marketing your product or […]

Marketing a Start Up Business

How to market your start up business The majority of the new business start-up’s I have spoken to in the last year asked for help with Marketing. Marketing a Start Up Business is so important to get it ‘started’.  Also if your Start Up Business has started its a good idea to streamline your marketing to find your ideal customers. Below are Paul Harpers tips on Marketing a Start Up Business. HeadlineTips Contact, reach-out and engage with your target market every day – its all about contacts. The Internet is the answer – a wonderful and so easy business tool to contact target clients. Central Marketing Folder – Start a Central Marketing Folder on your computer; add […]