Paul Harper has over ten years experience in business development, Internet marketing, and website design. A business mentor and adviser Paul operates Zedcomms Business Support and Marketing company. The director of various businesses in the UK and executive operator of business projects too. The founder of one of the countries biggest franchised website design companies and a visionary who saw the self-edit website system as the way forward back in the 1990s. Paul built a network of conscientious business advisors who delivered world-beating products to UK SMEs.
Read his thoughts, marketing tips, and stories to help a business succeed. Marketing your product or service in a modern world. It’s all changed! — again.

 

NE Safety Training Services | NESTS – launch the new website as the company grows.

‘The Complete Health and Safety Compliance Solution’ Welcome to North East Safety Training Services | NESTS.  We are a specialist Health & Safety/Fire Safety consultancy based in Prudhoe in the heart of the North East.Health & Safety Training | Fire Safety Training | Health & Safety Consultancy | Fire Safety Consultancy Source: NE Safety Training Services | NESTS

Cheat Sheet – How to optimise a page.

How to optimise a page. TITLE. The page title is an important indicator of the web page’s content, so make sure it contains the important keywords that you would like it to be found under. The title appears at the top of the browser when someone looks at your page. It also provides the text when someone adds the page to their favourites and it appears in the browser’s history. Be descriptive when populating the title field and use either comma or pipe to separate words as shown. (,) or (|). EXAMPLE: ABC Company in Birmingham | Industrial fork lift truck hire, repairs and fork lift sales. KEYWORDS (META TAGS). […]

‘Buy button’ to be added to Google search results – BBC News

Reduce “friction” for users so they buy more things online. Google has confirmed that it is to introduce a “buy button” to its search results imminently. The button would give Google Search users the option to purchase without needing to visit a separate website. The company’s chief business officer, Omid Kordestani, said he wanted to reduce “friction” for users so they buy more things online. Google faces significant competition from Amazon, where many people now begin their search to buy products. Revenue earner “There’s going to be a buy button. It’s going to be imminent,” said Mr Kordestani on stage at the Code Conference in California on Wednesday. The change […]