Business Performance Improvement
There are many ways to improve business performance. Our methods and systems produce more sales, better Business Performance Improvement, improved customer service and better systems to maximize your bottom line.
Cross Referencing Information: (XRef) Cross referencing information can be a free and quick way to improve business performance. We recently worked with an engineering company where we accessed the customer service calls and shared the filtered data with the sales team. This generated a high quality stream of information rich leads.
CRM: Customer Relationship Management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using software to organise, automate, and synchronize sales, marketing, customer service, and technical support. Good practice for any business of all sizes. A CRM can be set up quickly and with little fuss. To really benefit with a CRM system it is recommended all the team use it correctly and add every contact with every client. Often the software will allow you to set ‘rules’ that will ensure team members using the CRM will to populate specified fields. CRM’s can be bought and in some low volume cases acquired on-line for free. For Example: ACT! | Zoho | Microsoft Dynamics | Sugar CRM |
Website SEO: (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural” or “organic,” search results. The results pages are called SERPS (Search Engine Results Page). The higher ranked on the search results page and the more frequently a site appears in the search results list, the more visitors your website will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. But usually Google general search. Local search involves the addition of location specifics and the set-up of Google Local.
As an Internet marketing strategy, SEO considers how search engines work, especially Google and Googles algorithms, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website will involve editing its text content, HTML and META information per website page to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Overall there is one statement to remember; Google only care about the search engine user. The better and clearer your site communicates with the engine user the better your site will perform.
Page Optimisation: Once we get visitors we need to hold their attention and direct visitors to contact you/buy from you. Page optimisation relies less on text and META information and more on graphics and the messages delivered. Simply put, a landing page should be relevant, easy to follow with a call to action.
Attracter Pages: Using modern search technology you can attract visitors to your page – specific visitors. Example: You are a jeweller in Newcastle that offers watch repairs. An attracter page is an optimised page based on ‘Watch repairs in Newcastle’. As this page is very specific it will not attract a high number of visitors but it will attract a very specific visitor who is looking for ‘watch repairs in Newcastle’.
SCR – Systematic measure of a website performance: The method and report has evolved over the years originating from clients to asking to ‘check’ a website. The SCR is a systematic way to check a website for faults and look for opportunities to improve performance. Your report is written in plain English and written in a way to communicate with you as clearly as possible.