Background
Colonel Bills is a UK-based online wargames store that buys and sells both second-hand wargame figures and terrain across various scales. In addition to selling collections on behalf of owners, they manufacture the 28mm “Belt Fed Gaming” range of strong female characters and the “Border Reivers” range of figures and buildings. Colonel Bills prides itself on offering wargame figures and terrain that are meticulously checked, stripped of paint when needed, and grouped into “wargamer-friendly” lots.
Zedcomms manage and enhance Colonel Bills’ social media marketing. Our approach included:
• Product Showcasing: Regular social media posts showcasing the range of in-stock products, including new arrivals and second-hand collections.
• Sales and Promotions: Promoting product reductions and special offers to drive interest and boost conversions.
• Event Updates: Informing the audience about important events, both online and offline, that could increase engagement and sales.
• Consistent Content Creation: Weekly posts highlighting products, discounts, and updates on the website.
Zedcomms follows a standard operating procedure for social media marketing, and by adhering to this plan, Colonel Bills has experienced significant growth, including:
• 25% Increase in Website Clicks: Over the course of 2024, website visitors increased by 25%, reaching 24,000 total visitors.
• Monthly Unique Visitors Surge: Towards the end of the year, monthly unique visitors jumped to 3,000, with an anticipated 36,000 visitors for the upcoming year.
• Revenue Replacement: By transitioning from industry shows to a strong online presence, Colonel Bills replaced the increased revenue, achieving substantial growth in sales.
Looking Ahead
With the continued support of our social media marketing efforts, Colonel Bills expects further growth in 2025, reaching even more wargaming enthusiasts worldwide. The focus will remain on boosting website traffic, engaging with customers, and growing their digital presence, all contributing to increased sales and brand visibility.
