Who We Work With

Who We Work With

There are not many businesses who don’t benefit from digital and been online, so we work with all business types.

Saying that we have built an understanding of a few industries in recent years:

Homecare and Nursing Retirement homes.
We manage digital communications for care homes.

Restoration and Reupholstery Businesses.
Marketing and finding new target clients.

Manufacturing Business.
Promotion of produced items.

Installation Companies.
Marketing of services and build of sales enquiries.

We love learning and working with all businesses, we have worked with some clients for over five years.  The common thread is we help improve the business.  Contact us to see what we can do for you.  Order a Marketing Evaluation 

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A Marketing System

Consultation

A client called me yesterday to tell me the good news; she had just taken £8,000 worth of orders, its the busiest they have ever been and we are right in the middle of a worldwide pandemic.

We have employed our Marketing System with the above company for three years.  The system can be applied to any business, for example, we have just started working with a joiner,  a mentor service platform, an elderly care home, a support organisation and a lawn care business.

A Marketing System Story

We have been marketing businesses for many years, our mentality is business growth, more sales, marketing, profitable, finding the perfect customer and customer care.  We use all the latest digital tools available now and are at the forefront of digital marketing techniques.  Bundled together with our passion to improve your business we are unbeatable.

You can start with our Marketing System from £135, no obligation and no contracts.  We include a free Marketing Analysis and a detailed action plan.

Make The Call

If you sell a service or a product and would like more sales, better customers, more profit and business growth, pick up the phone and give us a call to book a free consultation.

The Secret Sauce | What’s The Secret?

What’s our secret?  It’s quite a complex system and it varies from client to client.  Here is the outline for those of you who are interested.

1 – We research and learn about your company, what’s special about you, who your clients are and who you want your clients to be.

2 – We action and test on the go, looking to find the sweet spot for your marketing.

3 – We communicate clearly with our clients every week on progress made and suggestions.

4 – We keep costs low with inhouse designers and free artwork.

5 – We build an action plan with detailed world-class reporting that demonstrates progress.

6 – We love our clients.

7 – We have special design and digital technology tools that are free to you including Mini Promotions Creation, Timeline Reporting, Marketing Analysis, Marketing Reports, SEO Reports, Action Plan Design, Listing Build Tools, Reputation Management System.  Plus lots more that we will instigate as required to improve your business.

Working With Digital Marketing

Digital Marketing

I almost pre-ordered a car I saw online and will buy my next car online.

Mercedes have an online showroom, traditional showrooms will diminish I predict.  Whatever business you are in you need to start thinking about your Digital Marketing and online presence.

My Tips To Make Digital Marketing Work

  1. Be on social media – be on all the platforms, share your great story and point back to your ‘online-showroom.  It is
  2. Be active – weekly or daily engage and share online.
  3. Choose which platform is best for you.
  4. Build links to your website – selected though with surrounding concise descriptive text.
  5. Talk about your website, online-showroom, online shop window or whatever you call it.  Your website is your cornerstone, know what’s on it and how it works to share with your customers.
  6. Test your Digital Marketing – does your contact form work correctly, does everyone involved get a copy email, does the website navigate nicely and do you look good on social media?

 

I know a lot of social media can be inane.  But people really like its fast and free, small bitesize information that people can take or leave.  One man’s rubbish is another man’s gold.  Your Digital Marketing should include social media, it is free to access and plenty of people, possibly your customers, are on it.

I saw an image today on social media of a pile of chips with two eggs on top, stood behind was a cool pint of Guinness.  Once clicked I could have bought a case of Guinness.

Tips To Make Digital Marketing Work

Manufacturing Business, Digital Marketing

Jo on a computer

Social Media Marketing Changed This Business.

Zedcomms are a leading business development consultancy specialising in Website Design and Internet Marketing along with onsite training and ongoing mentor support.

BJ Upholstery based in Darlington is a traditional business who restore and reupholster antique soft furnishings.  Operated by a husband and wife team they have been in the reupholstery business for thirty years.

The Challenges

The loyal customer base was reducing and the call for restoring antiques was reducing too. A wider audience was required and new markets to serve.

BJ Upholstery in Darlington

The Solution

First, we looked at the company website and the supporting social media. We ran a ‘Snapshot Marketing Report’ that highlighted the company’s exposure online. They had very little exposure and the new customers required did not know they existed. They were known in Darlington and narrowly showed in search results as an antique reupholster and the report gave us the information to build an action plan.

We updated the website and created an easy to publish and search-friendly platform to work with. We did not totally rebuild the website for a few reasons; we wanted to keep the costs down, it looked ok and the style showed the business as it was, a nice traditional upholstery workshop in a market town, a bit old fashioned but well established. We didn’t want to come across too ‘flash’ we didn’t want a modern generic-looking website.  The website looks like an old upholstery workshop that is producing beautiful work.

Next was to build the social profile; we added Facebook, Twitter, Instagram and Pinterest and started telling the BJ Upholstery story regularly. Photos and descriptions of completed work are published which is an interesting bonus as prior only the customer saw the lovely work.
Website SEO was boosted by optimising the website and adding rich content to appeal to the target customers.
This is all ongoing and flexing as the business evolves and changes with demands and requirements of the owners.

Dig Advertising SS

The Results

Inbound enquiries are at a historical high and the company is attracting the ‘perfect customer’. The perfect customers are people who appreciate quality and don’t mind paying for the best service. People from further afield have become customers, at the time of writing two sofas are in the workshop from Gloucester, BJ Upholstery are producing jobs for interior designers, making bespoke sofas to order, upholstered a chair in football shirts and last year reupholstered a footstool in a potato sack for a customer in London.

 BJ Upholstery travels to the Yorkshire Dales, York, Harrogate, Newcastle as well as the surrounding area of Darlington and Durham. 

Digital Marketing can be overused and misunderstood.  Digital Marketing is just your story and what you offer shared in the public domain, on the Internet, which is a digital environment. 

More Information

Any business can request a ‘Marketing Analysis’ from Zedcomms.com, follow the link and request online.