Facebook and Instagram

Facebook Page

Why We Must Have a Facebook Presence

Facebook is changing. Facebook and Instagram will continue to be a critical part of any marketing strategy for small business.

With a huge audience of 2.27 BILLION users of whom 75% log in daily, this is an audience online looking at content that interest.  

If you sell anything at all you should have a credible and up to date Facebook page.

  • 60% of consumers visit your Facebook page before visiting a brick and mortar location.
  • 80% of consumers are more inclined to purchase from you if they find your company Facebook page credible and up to date.
  • 62% of consumers say Facebook is the most useful social platform they use.

Changes Though Are Afoot

Facebook is getting so busy it will start filtering and reducing content served to its users – this includes your content and posts, reducing your free exposure.  Therefore as a business owner, it is essential to have an active credible Facebook page.  Alternatively, you will fall for the paid advertising model to keep up with the competition. (More about this later).

Algorithm Changes Will Reduce a Small business easy reach of prospective customers.

Simple brand pages with little content and engagement will experience a drop in numbers. 

Facebook are to reduce the Newsfeed, 1500 posts could appear on average, this is expected to reduce to 300.

We Need To Be Savvier

  • Post 80% helpful information directed towards your customers and 20% sales content.
  • Check and update your page often as you can, respond to comments and messages timely.
  • Post Efficiently
  • Facebook Insights suggest the following optimised times to post.
  • B2B 9 am and 2 pm Tuesday, Wednesday and Thursday.
  • B2C Noon on Monday, Tuesday and Wednesday.
  • Saying that in my experience, I do find other optimum times when working with clients.  For example; A Hobby store optimum post times are early evening at the weekend.  A Furniture design company is popular at weekends and Sunday afternoons, especially when it’s cold outside.

Include A Mix Of Posts

URL posts are simple posts, Facebook pull-in an image from the linked page automatically. The benefit is a click of the image takes the visitor to the page, its fast and easy sharing.

Add some #, your own or Facebook will suggest some from your text content.

Get some #s. You can get #s you may never of thought of online.

Add your own corporate graphics. Make some graphics optimised for Facebook posts (correctly sized images get more exposure). These posts look great and promote your brand.

Add ALT the to your images to describe what the image is, this stronglt has an effect on Google search ranking ;)

Spread posts by at least 15 minutes apart, this is a better experience for your page visitor and is less spammy. Use scheduling to help with this.

Zedcomms are the ‘Marketing Arm’ of more businesses than you may be aware of. We will be please to see how we can support your company growing and benefiting online.

Showing Social Media Content On The Website

Coffee and meeting

This is something I thought would be useful; put all your social media feeds onto the website.  Make a Social Wall.

This can be created using a free to use platform.  Walls are an easy to access platform to help set up social feeds, it displays the content neatly using iframe so you can add to a page on a website page.  It also adds its adverts if you use the free version.

Social Wall

We are adding the free version to some clients site, it will also be useful for an event or digital displays.  See our Social Wall.   Reach out if you need any help with this.

SSL Certificate

SSL Certificate

Not secure URL

SSL Certificate

I find myself talking about SSL Certificates often recently. I recommend installing these security verification certificates on almost all websites, established or new.  The title doesn’t really do justice to the benefits, so here are the main reasons to set up an SSL Certificate for your business website.

Better customer trust and better search ranking.

1. The main function of an SSL certificate is to protect the website server to client communication. On installing SSL, information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server). While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the hackers. As the data is turned into the undecipherable format by SSL

2. SSL Affirms Your Identity
The second task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security. There is no doubt about the fact that the internet is increasingly deceptive.

When you want to install an SSL certificate, you must go through a validation process set by an independent third party called a Certificate Authority (CA). Depending on the type of certificate, the CA verifies the identity of you and your organisation. Once you have proved your identity, your website gets trust indicators vouching for your integrity. When users see them, they know who they’re talking to.

Such verification makes sure that no imposter creates a fake website pretending to be yours. In technical terms, this is called Phishing. Thus, SSL helps users drive to your real website, saves users from frauds and enhances your reputation.

3. Better Search Engine Ranking
Google uses HTTPS as a positive ranking signal.  In 2014, Google made changes to its algorithm in order to give the upper hand to SSL HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. One such study shows a strong correlation between HTTPS and higher search engine rankings. Your site with SSL is verified, therefore more trustworthy, therefore ranked higher by Google. This carries less weight than high-quality site content, content is still king.

4. SSL Helps You Satisfy PCI/DSS Requirements
If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI). Therefore, SSL is essential—whether you want it or not.

5. SSL Improves Customer Trust
SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.

6. Google Made SSL Mandatory in 2018
To give a safer web browsing experience from 2018 onwards, Google has decided to flag the websites which do not have an SSL Certificate installed on their website. If anyone fails to comply with this rule, all the popular web browsers used around the globe like Google Chrome Safari Firefox Mozilla will punish them by giving a warning message of ‘Not Secure’ on the URL bar. It could be possible that in the near future website may even get blocked to load on the browser. No matter which website you have, from a personal blog to any shopping portal SSL is mandatory and by not following with it may result in loss of visitors.

7. How safe would you feel if your browser warned you about a website being “not secure”? Because that’s what will be shown in the upcoming version of Chrome if you don’t have an SSL certificate.

Two Real Results

I installed two SSL Certificates on service businesses website in Darlington two years ago.  Both have increased customer engagement in the last two years.  One is a builder,  he is receiving a few valuable leads from his website per month.  The other is a restoration company who now receive on average three leads per week.  And both are attracting higher levels of site visitors.

Google Ranking and Indexing Update.

As you add an SSL certificate to your website the URL (the http://www.)  changes from HTTP to HTTPS.  Only a slight change but it is a different address.  Therefore your website indexing will need to start over.   You may experience some ranking fluctuation, expect a drop in search ranking and the way Google deliver search results.  The good news is that Google will eventually figure this out and re-rank you  – refreshing :-).  Google says; Changing address from http to https. Google will figure out your changes for you.