SFEDI’s Executive Chair Ruth Lowbridge receives MBA | Institute of Enterprise and Entrepreneurs

Ruth Lowbridge has been made an MBE for her Services to Entrepreneurs and UK business by the Queen at today’s Buckingham Palace ceremony. Born in 1953 and brought up at Hartlepool Headland, the pursuit of entrepreneurial success has been a defining feature of Ruth’s entire life. Her mother, Mary Pattie, was a determined business woman who ran a successful boarding house for ten years and then went on to establish and run a baby linen and wool shop for many years. Having replicated her mother’s self-reliance and commitment to entrepreneurial innovation throughout her working life, Ruth took to the helm of SFEDI, the Sector Skills Organisation for enterprise and business […]

Darlington Upholsterer use website to streamline customer service with ‘Fabric Choice’ page.

BJ Upholstery Services Jo at BJ Upholstery realised that the links at the foot of her website was a very useful tool in helping customers choose a fabric.  The links are links to fabric suppliers range. So Jo decided to develop this simple tool and set up a ‘Fabric Choice’ page.  Cleverly though she retained the footer link so that her old customers still knew where to go to find the fabric supplier links. Keep it simple and it will work! BJ Upholstery work with established and proven fabric providers. We have listed below some providers with links to their websites so you can select your fabric.  Make a note of […]

Google Search, Internet Marketing, Google Search Engine Results Page

Google Search, Internet Marketing, Google Search Engine. Part of your Internet marketing should be to achieve top ranking in Google. In the Google Search Engine Results Page (SERP). May ways to do it: You can ‘Pay Per Click’ Google AdWords, add your site to ‘Google Local’ business directory. This gives you a business listing that appears locally. For a chance to be listed near the top of a search page on Google you have to optimise your website for organic searches. It had become more complex to achieve a high ranking in Google organic search result. Google has evolved and tightened up its algorithms making it harder to achieve a placement […]