I embarrassingly stumbled on a broken link on a customers site today. It was a text link that allowed site visitors to contact the business to find out more on special offers. A simple fix that took less than a minute.
Don’t let it happen. We don’t know how many visitors got to the same link and went to a dead end page – not a good impression and the visitors, more than likely, went away or on to the next thing.
A very simple tip to maximise your website – Do this:
Take some time per week to navigate through your website as if you were a visitor. Make notes of any broken links (links that don’t go to the correct page or a dead end page as in this example). Also, note any changes you think that will explain your product and service better and ask your web person to fix it.
Another advantage of having a peaceful hour navigating your website is you know how it navigates, how it works and what content it contains. Refer to the website in your daily conversations with customers.
Building a website is just the start of your marketing journey. The best business websites are established ones. So get your website setup and published as soon as possible. If your website is already published but (as in many cases) dormant this can be a benefit as the search engines know you exist.
Building your reach and popularity.
Here are some tips to build your website performance, reach more customers and get more enquiries.
Update it often – I’ve been saying this since the late 1990s but most businesses don’t because they don’t have the time, inclination, they haven’t seen a return on investment and possibly don’t know how to do it. OK – so hire someone to do it.
Add good keywords, location – often forgotten is location – not just your location but where you do business. Tag your pages and posts with the town or city, area or region you did business in. If you want to reach a location specifically then tag using the desired locations. As an example; I work with a furniture restoration company who have recently started reaching customers who weren’t too far away but hey didn’t get any enquiries. Since we started tagging the desired town a flow of fresh customers have started coming in and of course, the momentum builds along with word of mouth.
Add good keywords, services – as above you can tag posts and pages with the services you offer. For example; you are a printer and you are known for business cards and letterheads but you also provide posters and picture framing. Tag your posts with what you have delivered and you also provide.
I hope this helps – contact us if you have any questions or comments.
I walk through Darlington town centre most Wednesday mornings at 8.30 and notice some, not many, businesses are open for business. Observing these businesses later in the day I noticed that they are the busiest.
Traditional trading times the UK is 9-5 but this is not a rule or a law. You should be open and be ready for customers before 9 am or earlier. The windows should be clean, stock refreshed, lights on and the shop clean and tidy, staff ready to serve.
In a past chapter in my life, I ran a retail outlet and later a restaurant. The retail outlet was open early, if it was warm the doors would be open, a couple of potted plants outside and my signature – the pavement brushed and swilled with water. This activity actually attracts attention and gives a good impression of an ‘on the ball’ business, its actually free advertising and great for staff positive mentality. Activity attracts activity.
In an office environment, the same applies, get the staff in early, let them go early or give extra time off in lieu or build it into the employment contract. They should be ready to take calls and conduct meetings at 9 am (or before) rather than just get going after a coffee at 9.45 ish.
Back to my observed stars in Darlington, the businesses I noticed were Savers, Relish, Alfornos and Taylors. All successful expanding businesses.
If you are stumbling through the door at 9 am, hanging around outside, the keyholder is not there and the entrance is messy it won’t take much to instigate the above and the results will be great – all for free, just a little time and effort. The early bird gets the worm.
As inane and boring and frustrating as it is Social Media is a must, must, must for businesses – most anyway.
You may have gathered that I dislike Social Media but why do I tell ALL my customers to be on it. Powerful is an underestimated description of SS. Smartphones are awfully intruding and we have stories of seeing people at dinner all looking at phones, I’m guilty too, but they are brilliant and if you’re a business who offers a service or product, for obvious reasons you should be represented.
The key is to not throw information out and hope it sticks. First, decide who you want to communicate with and adjust your activity and content to pull-in the target then plan a time and action plan to start publishing content.
For example, we manage all the SS for a manufacturing and restoration company. We set the content to attract customers from further afield (specific towns) and to attract a higher end appreciative type of customer -bigger spenders. We have now achieved this attracting customer with high-end furniture for restoration using better wording, mentioning high-end brands and painting a picture that our client is a high-end provider. We use a mix of SEO and content to SS. The results are attracting the exact customer profile in the area we want. And ongoing. This customer spends zero on advertising and all the business comes via the website.
If you want us to look at your marketing – let us know here and well book a chat.
Website Mobile Design to capture a wider range of customers
People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant. There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors.
56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons:
- Smaller size & dimension of screens; requirement to adjust as screen rotates.
- Variance of screen sizes across different devices (eg old mobiles to iPad Pro).
- Different workflow for touch input vs keyboard/laptop.
- Increased likelihood of lost/poor network connectivity.
- Consideration of whether to create bespoke app or to just redesign website to be responsive.
Add a responsive Website Mobile Design to an existing website is especially relevant now.
Contact us about your website.