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Marketing

Marketing is communications, communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. One of my favorite phrases in marketing is ‘Hosing’ – an American expression where a marketing campaign ‘hoses’ a market with information; we are the best, cheapest, fastest etc. That type of marketing does not work as hosing anything, it will push away. We use pull technology, our marketing communication is designed to ‘Pull’ clients towards the offer and then open a dialog/conversation/communication to establish needs and wants. Even if you have the best product, service or brand in the world you still have to market it. Zedcomms – Zed Communication help you communicate with pull marketing. One marketing service does not fit all. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and marketing a product’s value to the customer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Marketing blends art and graphics, applied science (such as behavioral sciences) and makes use of information technology to communicate the marketing message. Marketing is applied in enterprise and organisations through marketing management and always responding to client requirements and always marketing the brand. Kellogs in the 1950’s was a household name – why market a brand everyone knows? so they cut the marketing budget. The customers quickly forgot and sales plummeted. Our Marketing Plan:
Devise the marketing message.
Deliver the clear marketing message.
Ensure the target market will see your marketing message.
Encourage contact – call to action. Our Marketing Ethos:
Be memorable.
Be different.
Be creative.
Include a ‘big fat claim’. (Don’t be shy about how good you are).

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