Why you should be on Social Media

As inane and boring and frustrating as it is Social Media is a must, must, must for businesses – most anyway.

You may have gathered that I dislike Social Media but why do I tell ALL my customers to be on it.  Powerful is an underestimated description of SS. Smartphones are awfully intruding and we have stories of seeing people at dinner all looking at phones, I’m guilty too, but they are brilliant and if you’re a business who offers a service or product, for obvious reasons you should be represented.

The key is to not throw information out and hope it sticks.  First, decide who you want to communicate with and adjust your activity and content to pull-in the target then plan a time and action plan to start publishing content.

For example, we manage all the SS for a manufacturing and restoration company.  We set the content to attract customers from further afield (specific towns) and to attract a higher end appreciative type of customer -bigger spenders.  We have now achieved this attracting customer with high-end furniture for restoration using better wording, mentioning high-end brands and painting a picture that our client is a high-end provider.  We use a mix of SEO and content to SS.  The results are attracting the exact customer profile in the area we want. And ongoing. This customer spends zero on advertising and all the business comes via the website.

If you want us to look at your marketing – let us know here and well book a chat.

You have to be on your website often, updating and changing to pull customers in – here is how:

Back in the 1990’s when I first started working with websites I always told customers to make sure they update often – most didn’t.

I now work on customers website to do this for them.

Here are a few tips to help you really make your website work:

1 – Shocking – actually look at it.  Some of my customers never look at their own sites (you know who you are Jo :-)).  You really need to know what’s on it, how to navigate it and does it work.

2 – Update it with an insight as to what you’re doing, your offer etc. Think about what your customers will find useful – not pictures of you at an award do. Useful stuff like when you’re open, your location and directions, guarantee you offer and FAQ’s etc.

3 – Smooth navigation – make it easy to navigate. Respond to customers questions, make it easy to contact you.

4 – Evolve – everything is changing all the time. Reflect this on your site, talk to your prospective customers.

5 – Who is your target market. Speak to them and make sure your offer is directed to your target market.

Update website

SFEDI’s Executive Chair Ruth Lowbridge receives MBA | Institute of Enterprise and Entrepreneurs

Ruth-Lowbridge-MBE-225x300

https://ioee.uk/ruth-lowbridge-mbe/

Ruth Lowbridge has been made an MBE for her Services to Entrepreneurs and UK business by the Queen at today’s Buckingham Palace ceremony.

Born in 1953 and brought up at Hartlepool Headland, the pursuit of entrepreneurial success has been a defining feature of Ruth’s entire life. Her mother, Mary Pattie, was a determined business woman who ran a successful boarding house for ten years and then went on to establish and run a baby linen and wool shop for many years. Having replicated her mother’s self-reliance and commitment to entrepreneurial innovation throughout her working life, Ruth took to the helm of SFEDI, the Sector Skills Organisation for enterprise and business support, just over ten years ago.
She said:

“I feel very honoured to receive this award in recognition of my work, which I couldn’t possibly have done or continue to do without the support of my wonderful family and the whole of the SFEDI team. Inspired by my mother, I have always strived to encourage new and existing small and micro business owners to make the most of themselves by developing their enterprising skills.”

Ruth’s early career saw her working with some of the UK’s most disenfranchised communities to promote and facilitate skills training amongst young people. She also worked with pre-release prisoners to improve their potential for successful re-entry into society through training and employment.

Over the years, Ruth has run a number of successful ventures including a bistro, a conference centre, a software company and a training consultancy. Today, she brings that vast wealth of experience and insight to her driving passion – helping others to fulfil their entrepreneurial potential.

As someone from a relatively modest Hartlepool background, the SFEDI Group Executive Chair described herself as ‘humbled’ by the Honour, which came as a complete surprise to her:

“I’m extremely proud and humbled to be recognised in this way. When I received the offer letter, I actually thought that they must have mistaken me for someone much more important! However, it does prove that with the right support and determination anything is possible – who could have guessed that the girl with the school report that always said ‘could do better’ actually would!”

Ruth has been instrumental in redefining the enterprise skills landscape on a regional, national and international level. Because of her, the way that enterprise skills training is delivered, accredited and promoted has undergone dramatic and positive change.

Additionally, throughout her varied career, Ruth has always been a firm advocate of the value of enterprise mentoring. Having benefited from the input of good mentoring early in her own working life, Ruth has gone on to both become a lifelong enterprise mentor herself and to implement the IOEE’s fantastic Meet a Mentor initiative.

For five years, Meet a Mentor has been connecting experienced enterprise mentors with enthusiastic new entrepreneurs in order that valuable knowledge and experience may be passed on to the small and micro businesses that form the UK’s economic backbone. Ruth anticipates that this sterling work will only continue to enrich our ambitious enterprise communities. She said:

“I am looking forward to sharing the work of our SFEDI and IOEE family team with many more business owners, helping them to start-up, survive, thrive and feel good about themselves and their futures in the process.”

The SFEDI and IOEE team would like to congratulate Ruth Lowbridge on this much deserved achievement and recognition of her dedication and support to entrepreneurs and UK business.

New Meet A Mentor Cardiff Event

Free to attend ‘Meet A Mentor’ event in Cardiff

SFEDI, the IOEE and Lloyds Banking Group are working together to a run a series of Meet A Mentor events in venues throughout the UK, during the Autumn and Winter months. We are delighted to announce a new Meet A Mentor event in Cardiff on Wednesday 25th November at the National Museum Cardiff.

We would like to invite you to join us to help in celebrating, engaging and empowering entrepreneurs in the UK.

FREE Meet A Mentor events – helping business owners and enterprise mentors to connect.

Are you a volunteer enterprise mentor looking for a business to help? 
or
Are you a business owner looking for mentoring support?

Then Meet A Mentor is for you!

Our events are sponsored by Lloyds Banking Group and the Institute of Enterprise and Entrepreneurs (IOEE) and are therefore free for both mentors and mentees, however places are limited so we’d recommend signing up as soon as possible to secure your place.

Attendees will find a range of volunteer mentors who are willing to commit time at the event helping business owners’ deal with the day to day and longer term challenges of running a business.

Mentors will be able to put their skills and time to good use in a relaxed setting with new and growing businesses who need help and support.

The objectives of the event is to raise awareness about the benefits of mentoring and for businesses to meet the fantastic community of mentors interested in supporting them.

The event includes many activities designed to help mentors and businesses get to know each other, including an introduction session to set the scene, a spot of speed mentoring, and more chances to connect over lunch.

Please note: We cannot guarantee you will meet a match on the day but this will be an opportunity to meet and network with a wide range of people.

Please click here to register for the Cardiff event.

More information and upcoming Meet A Mentor dates are available at www.ioee.eventbrite.co.uk
Tickets are now available.

Source: New Meet A Mentor Cardiff Event