I embarrassingly stumbled on a broken link on a customers site today. It was a text link that allowed site visitors to contact the business to find out more on special offers. A simple fix that took less than a minute.
Don’t let it happen. We don’t know how many visitors got to the same link and went to a dead end page – not a good impression and the visitors, more than likely, went away or on to the next thing.
A very simple tip to maximise your website – Do this:
Take some time per week to navigate through your website as if you were a visitor. Make notes of any broken links (links that don’t go to the correct page or a dead end page as in this example). Also, note any changes you think that will explain your product and service better and ask your web person to fix it.
Another advantage of having a peaceful hour navigating your website is you know how it navigates, how it works and what content it contains. Refer to the website in your daily conversations with customers.
Website Mobile Design to capture a wider range of customers
People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant. There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors.
56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons:
- Smaller size & dimension of screens; requirement to adjust as screen rotates.
- Variance of screen sizes across different devices (eg old mobiles to iPad Pro).
- Different workflow for touch input vs keyboard/laptop.
- Increased likelihood of lost/poor network connectivity.
- Consideration of whether to create bespoke app or to just redesign website to be responsive.
Add a responsive Website Mobile Design to an existing website is especially relevant now.
Contact us about your website.
Advertising on the Internet
Advertising on the Internet is definitely the place to be. Why? It’s just the same as advertising on TV but way cheaper. The similarities are; your advert is in front of a specific demographic, you know how many people are seeing your advert and you know where those people are. With TV and Internet advertising you can place your advert in front of, within reason, as many people as you like. For example ITV Saturday night hauls in approximately 6 million viewers up to a possible 12 million with a hit programme like XFactor in its hay day. But you need money and lots of it to advertise on TV main channels. Smaller less watched channels like ITV3 and the digital channels like Quest TV are a better bet for a better return on investment. You get a more targeted demographic so you can hone your advert to that demo’. This applies to Internet advertising too and this is where you should be looking to spend some of your budget. It takes some time to find the best advertising website but invest some research, find a site that attracts your demo’, look at the numbers and test the water.
Advertising on the Internet – The easy way:
If you use AdWords make sure you edit the setting to allow your adverts to show on the specified sites. You’re in.
Advertising on the Internet – A bit harder but better value:
A great example of a small cheap advertising site is www.reVKoo.com. All reVKoo do is publish articles on hotels and associated businesses. They say that on average a hotel article attracts steady 30-60 viewers per month and the readers read the article for over 3 minutes – that’s a long time! Now, the very interesting part about this type of website content is that it is been read by a very specific demographic and the reader is definitely, as defiant as well ever get, interested in booking a hotel in that area. So if you are a hotel or associated business in that area you can attract over 300 good readers to your business. If you are really clever – and I’m sure you are – you should add a special deal available ONLY on that site. Allows good measurably and your little tasty offer can encourage that golden chalice we call – viral activity. Little site like reVKoo earn their money from Google AdSense mostly but they will allow bespoke adverts cheaply as Google AdSense take the lion’s share of the advertising revenue. You should be able to get an advert from £100.
I remember in the old days placing a credit card advert for £25 and getting ten phone calls – a great return. Now that same advert will produce zero. The action is on the web. But the prices on the web via the main players is way too expensive for the little guys who can afford to throw advertising budget around. Above gives you a way in to get a great advertising deal.
I hope this helps and here to cheap targeted advertising, lust like in the old days.
Marketing; available for businesses just like yours.
Marketing to boost your bottom-line; We are experienced in business mentoring, developing sales systems and building cost effective marketing campaigns. We work with product launch, internet marketing campaigns, website lead improvement and design of integrated sales processes. Our processes and experience span some 15 years, a couple of thousand websites, USA and UK work experience.
Can we boost your bottom line? …Lets talk.
I was working in The Palace Hub today and I must say, the vibe is super. Lots of space, mega fast broadband and a sea view! My client secured a lucrative order on his first day as a tenant – coincidence?
The Palace Hub has been built specifically with the creative business community in mind: its stunning location at the heart of the Redcar seafront provides an awe inspiring venue for all types of business needs. The hub offers permanent offices, studio space for artists and meeting rooms. Pods, hot-desking and virtual office facilities are also available for fledgling & mobile businesses. Flexible meeting rooms can cater for groups of various sizes. The building’s versatility is one of its greatest features: meeting rooms can easily be turned into break out areas, inspiring spaces can provide excellent informal spaces and our atrium provides a relaxed place to network over coffee!
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