A Marketing System

Consultation

A client called me yesterday to tell me the good news; she had just taken £8,000 worth of orders, its the busiest they have ever been and we are right in the middle of a worldwide pandemic.

We have employed our Marketing System with the above company for three years.  The system can be applied to any business, for example, we have just started working with a joiner,  a mentor service platform, an elderly care home, a support organisation and a lawn care business.

A Marketing System Story

We have been marketing businesses for many years, our mentality is business growth, more sales, marketing, profitable, finding the perfect customer and customer care.  We use all the latest digital tools available now and are at the forefront of digital marketing techniques.  Bundled together with our passion to improve your business we are unbeatable.

You can start with our Marketing System from £135, no obligation and no contracts.  We include a free Marketing Analysis and a detailed action plan.

Make The Call

If you sell a service or a product and would like more sales, better customers, more profit and business growth, pick up the phone and give us a call to book a free consultation.

The Secret Sauce | What’s The Secret?

What’s our secret?  It’s quite a complex system and it varies from client to client.  Here is the outline for those of you who are interested.

1 – We research and learn about your company, what’s special about you, who your clients are and who you want your clients to be.

2 – We action and test on the go, looking to find the sweet spot for your marketing.

3 – We communicate clearly with our clients every week on progress made and suggestions.

4 – We keep costs low with inhouse designers and free artwork.

5 – We build an action plan with detailed world-class reporting that demonstrates progress.

6 – We love our clients.

7 – We have special design and digital technology tools that are free to you including Mini Promotions Creation, Timeline Reporting, Marketing Analysis, Marketing Reports, SEO Reports, Action Plan Design, Listing Build Tools, Reputation Management System.  Plus lots more that we will instigate as required to improve your business.

Social Media Marketing

Steady Growth

A hot phrase at the moment, ‘Social Media Marketing’ – recently business owners have realised the value of being active on social media.  The big business, of course, has been active for some time, especially the internationals like Nike, Coca Cola etc.  Small business now is interested in it – I know this as the last three months 90% of all enquiries were for Social Media Marketing.  That’s huge, last time I saw this demand was in the golden days of websites for business back in the early 2000s

Why it Took Us So Long To Catch On To Social Media Marketing?

It was new, who trusts anything new, right?  Its seemed meaningless, so much information has been ‘shared’ for what purpose, we considered it a waste of time.  It felt like a waste of time.  Small businesses run full blast all the time, so wasting time on social media marketing with little obvious RoI was abandoned.

Let Me Cut To The Point

Social Marketing does work, and it can attract the perfect customer which is something traditional advertising never could do.  You have to stick at it, be organised, be consistent, willing to engage, care about your readers and not sell-sell- sell.

3 Pointers To Start Working With Social Media Marketing

1 – Regular, set some time each week to look at and engage on all your chosen social media platforms.

2 – Prepare mini promotional blocks of text about your company (not a sales pitch) but something you want to say and ‘stamp’ this within your content as you go.

3 – Link it all together; link your Social Media Marketing content to your website (not just the homepage).  Embed your social media on your website, suggest contact via your social media platforms and mention your social media locations on all marketing materials and emails.

I hope that’s a good starter guide for you.

Back Story

I have worked in digital marketing for nearly 20 years.  I was sceptical of Social Media Marketing when it first arrived and rightly so because it was a waste of time in the early years.  Not now, It has matured, got some traction and I have proven it is an amazing marketing tool.  The future – I like to predict – will be Social Media Marketing platforms pushing you for your advertising money.  Therefore now is the sweet-spot to get involved.

Read more on marketing.

Thanks for reading!

  • Paul Harper | MD Zedcomms.
Search-Views-Increased-by-300
This is a report of a company we work with. Social and SEO boosted search views by 300% – nice!

*Chart of a company we work with. Nice steady growth.

Upholsterer Case Study

Website for upholsterer

How Marketing Changed This Business | Marketing Case Study

BJ Upholstery based in Darlington is a traditional business that restores and reupholster antique soft furnishings.  Operated by a husband and wife team they have been in the reupholstery business for thirty years.

The Challenges

The established local customer base was reducing, general demand for reupholstery, repairs and restoring of antiques was reducing too.  A wider, more modern, targeted audience was required to promote the reupholstery and restoration services.

BJ Upholstery in Darlington

What We Do

First, we looked at the company website and the supporting social media. We ran a ‘Marketing Evaluation’ report that highlighted the company’s exposure online. They had very little exposure and the marketing message was weak. The new prospective customers required were online, engaging and chatting but they did not know BJ Upholstery existed. BJ Upholstery were well known in Darlington and narrowly showed in search results as an ‘antique reupholster’,  the ‘Marketing Evaluation’ report clearly showed where BJU was not showing well on-line and where the prospective customers were engaging.  This gave us the information we needed to build a marketing action plan.

We updated the website and created an easy to publish and search-friendly platform to work with.  We did not totally rebuild the website for a few reasons; we wanted to keep the costs down, it looked OK and the style ref elected the business accurately, a nice traditional upholstery workshop in a market town, a bit old fashioned but well established. We didn’t want to disturb the website image,  a modern generic-looking website would not fit.  The website looks like an old traditional upholstery workshop that is producing beautiful bespoke work – perfect. 

Next was to build the social profile; we added Facebook, Twitter, Instagram and Pinterest and started telling the BJ Upholstery story consistently.  Photos and descriptions of completed work is published regularly which is really interesting to see by prospective customers.  Previously completed beautifully upholstered items were never seen by anyone else than the team and the furniture owner.  Website SEO was boosted by optimising the website pages and adding rich content to attract the target customers.
Forever evolving, ongoing and flexing content in response to demand and requirements as the business evolves and changes.  

The Results

Inbound enquiries are at a historical high and the company is attracting the ‘perfect customer’.  The perfect customers are people who appreciate quality and don’t mind paying for the best service.  People from further afield have become customers.  At the time of writing two sofas are in the workshop from Gloucester, BJ Upholstery are producing jobs for interior designers, making bespoke sofas to order, upholstered a chair in football shirts and last year reupholstered a footstool in a potato sack for a customer in London.

BJ Upholstery travel to the Yorkshire Dales, York, Harrogate, Newcastle as well as the surrounding area of Darlington and Durham.  Furniture can be shipped to the Darlington workshop and collected at completion. 

Digital Marketing can be overused and misunderstood.  Digital Marketing is simply your story and what you offer shared and reflected in the public domain, on the Internet, which is a digital environment. 

More Information

Learn More about our ‘Marketing Evaluation’ from Zedcomms.com.  See BJ Upholstery’s website

Zedcomms are a leading business development consultancy specialising in Website Design and Internet Marketing along with onsite training and ongoing mentor support.

Jo Griffiths | BJ Upholstery

SERP’s Search Engine Results Pages

SERP

Reaching-Out on LinkedIn

We are ‘reaching-out’ and connecting on LinkedIn this month and as we run-up to the year-end. We are talking about Search Engine Results Pages and how businesses show in the Search Engine Results Pages, how to optimise a page on your site and offering a free marketing evaluation.

As social media seems to be getting all the attention these days

I’ve noticed a lot of clients haven’t completed the basic SEO – for example:

Entered META information to the website.
Listed with Google local.
Set up a site map.
Set target search phrases.
Optimised pages individually.

SS Marketing agency Middlesbrough SERP

We are offering a free service to check a business website to see if it is optimised for regular old boring search – like Google.

Let’s say you are a pet grooming business in Salford.

When someone searched ‘pet groomer in Salford’ – you want to be in the SERP’s Search Engine Results Pages. Search for your company as a client would – how do you show?

We suggest you check how you show in Search Engine Results Pages. Decide what you want to show for, ask your clients what THEY would search for and then optimise your site based on the ‘Target’ Search Engine Results Pages.

Try our free marketing evaluation and website review.

It includes a bullet-list ‘how to’ boost your internet search ranking.

To request, please click this URL
Totally free with my compliments and no obligation!

A recent client said of my support; ’Life Changing’.

My company, Zedcomms, is a responsive professional business support and marketing company with more than ten years of experience working with businesses nationwide and nationally, building a business with an eye on the bottom line. We combine the latest online tools available with the experience and the development abilities we have accumulated to achieve great sales results for our clients.

Just reply here to request a telephone chat or face to face meeting or just ask a question…

SS Marketing agency Middlesbrough

Franchise Business

Franchise

Back in 2011 Zedcomms worked with a business opportunity expanding business.  Our client is based in the UK and asked us for marketing assistance to recruit franchisees overseas.   Managing the advertising and online socials we marketed to two target markets; Australia and Kuwait.  Indeed we chatted with and enrolled a new franchisee in Tasmania.  

The power of the Internet.

In 2020 Zedcomms decided to offer a similar model to allow individuals to trade along with us servicing clients with marketing services.  We enrolled two pilot franchisees who have both progressed very well and trading in their own geographic area and speciality. 

In 2021  Zedcomms offer a bespoke training franchise package to individuals and companies who want to offer our marketing services either locally or to a speciality market.

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