I embarrassingly stumbled on a broken link on a customers site today. It was a text link that allowed site visitors to contact the business to find out more on special offers. A simple fix that took less than a minute.
Don’t let it happen. We don’t know how many visitors got to the same link and went to a dead end page – not a good impression and the visitors, more than likely, went away or on to the next thing.
A very simple tip to maximise your website – Do this:
Take some time per week to navigate through your website as if you were a visitor. Make notes of any broken links (links that don’t go to the correct page or a dead end page as in this example). Also, note any changes you think that will explain your product and service better and ask your web person to fix it.
Another advantage of having a peaceful hour navigating your website is you know how it navigates, how it works and what content it contains. Refer to the website in your daily conversations with customers.
Keep the images in WordPress a nice size – Google like it and will rank your website higher.
If your site is a little slow to load its often caused by large images. They are easily reduced within WordPress – a good size is 400 to 1000 pixels wide. Faster loading site are ranked higher as this produces a better visitor experience for your site visitors – Google like this.
Do this: Go to Media, select images, select the month (I start with the oldest), edit and re-size, click Scale.
Website Mobile Design to capture a wider range of customers
People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant. There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors.
56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons:
- Smaller size & dimension of screens; requirement to adjust as screen rotates.
- Variance of screen sizes across different devices (eg old mobiles to iPad Pro).
- Different workflow for touch input vs keyboard/laptop.
- Increased likelihood of lost/poor network connectivity.
- Consideration of whether to create bespoke app or to just redesign website to be responsive.
Add a responsive Website Mobile Design to an existing website is especially relevant now.
Contact us about your website.
Maximise Website Potential
Website QA Testing Services.
We offer a range of services in the Website QA/Testing Services area offered as a standalone-service or alongside work being done; website build, revisions SEO etc.
It is important to know your website is working correctly and to a maximin potential. Website QA/Testing Services will report any area’s for work, edit or development to ensure your website is operating at its best consequently provides a better visitor experience.
Website QA Testing Service
- Testing As A Service – testing new work delivered incrementally as added by a separate development team.
- Website review and test plan creation.
- Work through a site and develop a test plan for a customer for future regression.
- Automation services.
- Create a suite of regression tests based on customer test plans.
- Run and maintain automated tests with reports for customer.
- Set up automated tests across various mobile devices to run using third-party services like Applitools
Coverage testing – run through customer site on different devices to look for issues across devices / Operating Systems / browsers.
Most noteworthy is; when your website is in good order it attracts more visitors.
Contact us about your website.
‘Website QA Testing Service, website, test,’
BJ Upholstery Services
Jo at BJ Upholstery realised that the links at the foot of her website was a very useful tool in helping customers choose a fabric. The links are links to fabric suppliers range.
So Jo decided to develop this simple tool and set up a ‘Fabric Choice’ page. Cleverly though she retained the footer link so that her old customers still knew where to go to find the fabric supplier links.
Keep it simple and it will work!
BJ Upholstery work with established and proven fabric providers. We have listed below some providers with links to their websites so you can select your fabric. Make a note of the company and fabric name, we can show you a swatch when we meet. You can provide your own fabric as an option, any customer provided fabric must be fire safety compliant.
Jo responded to how her customers were working and picked up on what they like. Using very simple and readily available technology Jo developed this to set up an improved customer process that helped her customers and her. Paul Harper | Zedcomms.