I embarrassingly stumbled on a broken link on a customers site today. It was a text link that allowed site visitors to contact the business to find out more on special offers. A simple fix that took less than a minute.
Don’t let it happen. We don’t know how many visitors got to the same link and went to a dead end page – not a good impression and the visitors, more than likely, went away or on to the next thing.
A very simple tip to maximise your website – Do this:
Take some time per week to navigate through your website as if you were a visitor. Make notes of any broken links (links that don’t go to the correct page or a dead end page as in this example). Also, note any changes you think that will explain your product and service better and ask your web person to fix it.
Another advantage of having a peaceful hour navigating your website is you know how it navigates, how it works and what content it contains. Refer to the website in your daily conversations with customers.
Still important to attract your preferred target customers.
Today we populated 100’s of keywords on a clients site – it took a long time but it’s worth it and can be done easily.
Having good descriptive words inside your website tells the search engine what you are all about, so its a way to say what you do and where you do it.
WordPress offers six ways to talk to search engines, using correctly optimised sections of your website, you can explain ‘what you do and where you do it’. And you can write the text content once then cut and paste to the following areas: – so it doesn’t take too long.
Here are some tips on how to attract your preferred target customers.
1 – The content of each page. Write really descriptive easy to read content text about each product or service and include keywords. Example; you sell motorbike helmets, therefore, mention the specific brands you stock along with how long you have been established.
2 – SEO Title. A strong to the point title to say what the page is about.
3 – SEO Tags for each page. Tags can be anything you feel will be useful and helpful to assist your customers to find you. Using my motorbike shop as an example you could Tag each page with just one or multiple tags. For example, this would be the brands you carry.
4 – SEO Keywords for each page. This is important – just one word that is key to the content of the page.
5 – SEO Description. Describe the content of the page in about ten words again using the keywords and tags, make sure it’s in a sensible sentence and easy to read. Don’t just fill this section with keywords – it won’t work.
6 – Categories. This is a double help; its another keyword for the search engines, in addition, you can categorise your pages into – guess what – categories. This will help visitors and search engines know what you’re all about.
Back to my motorbike shop – this would probably be along the lines of Helmets-road, Helmets – track, Helmets-Trials. Then Winter Jackets, Gloves, Goggles etc. The more detailed the better.
I hope this helps.
Keep the images in WordPress a nice size – Google like it and will rank your website higher.
If your site is a little slow to load its often caused by large images. They are easily reduced within WordPress – a good size is 400 to 1000 pixels wide. Faster loading site are ranked higher as this produces a better visitor experience for your site visitors – Google like this.
Do this: Go to Media, select images, select the month (I start with the oldest), edit and re-size, click Scale.
Website Mobile Design to capture a wider range of customers
People are shifting so quickly to mobile devices these days therefore Website Mobile Design is especially relevant. There are a lot of websites having to consider what the website looks like on a mobile device and how does it operate on a mobile device because they are losing site visitors.
56 percent of traffic to leading consumer websites came from mobile devices. Websites built for desktop or laptops may not be suitable or optimised for the mobile for several different reasons:
- Smaller size & dimension of screens; requirement to adjust as screen rotates.
- Variance of screen sizes across different devices (eg old mobiles to iPad Pro).
- Different workflow for touch input vs keyboard/laptop.
- Increased likelihood of lost/poor network connectivity.
- Consideration of whether to create bespoke app or to just redesign website to be responsive.
Add a responsive Website Mobile Design to an existing website is especially relevant now.
Contact us about your website.
Maximise Website Potential
Website QA Testing Services.
We offer a range of services in the Website QA/Testing Services area offered as a standalone-service or alongside work being done; website build, revisions SEO etc.
It is important to know your website is working correctly and to a maximin potential. Website QA/Testing Services will report any area’s for work, edit or development to ensure your website is operating at its best consequently provides a better visitor experience.
Website QA Testing Service
- Testing As A Service – testing new work delivered incrementally as added by a separate development team.
- Website review and test plan creation.
- Work through a site and develop a test plan for a customer for future regression.
- Automation services.
- Create a suite of regression tests based on customer test plans.
- Run and maintain automated tests with reports for customer.
- Set up automated tests across various mobile devices to run using third-party services like Applitools
Coverage testing – run through customer site on different devices to look for issues across devices / Operating Systems / browsers.
Most noteworthy is; when your website is in good order it attracts more visitors.
Contact us about your website.
‘Website QA Testing Service, website, test,’