What To Ask When Starting A New Website

Website Design

Not all websites are equal.  Like many products or services many may look the same but its the background and the small print, you need to look at.  Pointers to ensure a great website to promote your business.

You need to be able to access and update your website yourself.  You cant have to do this but you need control.  You don’t want to rely on a company to make all your updates.  Ask for your logins.

Your website must have SEO (Search Engine Optimisation) options that you can edit.  SEO options are sections within your website designed to tell search engines what each page is about.

Your website should have a site map. SEO again. Site maps are a way to tell search engines which pages you want to be seen.

Ideally, your website should be indexed and verified by Google.  This is not absolutely essential as Google will pick your website up anyway, there are other search engines like Bing for example.  But a Google verified website will perform better.

We strongly recommend adding an SSL certificate.  This makes your website more secure so it’s good for your visitor’s data, you get a padlock icon in the address bar saying ‘secure’ and – guess what – Google rank SSL websites higher.  Indeed it is anticipated that non SSL websites soon will not be included in search results. Don’t get caught out.

Have social share buttons – Be on social media.  Love it or hate it, you must be represented and involved on social media.  That’s where your customers are.

Keep the website up to date.  Your website is your shop window.   The most successful websites I work with reflect the company online via the website.  This is so easy but takes a little time.  Set up a process where your company information, what you are producing, what customers say, who works with you etc is published online.  So your prospective customers and established customers know all about it.

And lastly – Make it colour match and look pretty!  Why not :)

See some of our websites

We can spend a few minutes checking your website for the common errors – just ask.

Who We Work With

Who We Work With

There are not many businesses who don’t benefit from digital and been online, so we work with all business types.

Saying that we have built an understanding of a few industries in recent years:

Homecare and Nursing Retirement homes.
We manage digital communications for care homes.

Restoration and Reupholstery Businesses.
Marketing and finding new target clients.

Manufacturing Business.
Promotion of produced items.

Installation Companies.
Marketing of services and build of sales enquiries.

We love learning and working with all businesses, we have worked with some clients for over five years.  The common thread is we help improve the business.  Contact us to see what we can do for you.  Order a Marketing Evaluation 

Marketing Evaluation Graphic Banner

Logo Design

Logo Design

Your Brand, Your Logo, Your Logo Design

During the logo design process, we offer a selection of designs to choose from.

Logo Design

I know which one I’d choose. Logo Design by us with free revisions.

Social Media Marketing

Steady Growth

A hot phrase at the moment, ‘Social Media Marketing’ – recently business owners have realised the value of being active on social media.  The big business, of course, has been active for some time, especially the internationals like Nike, Coca Cola etc.  Small business now is interested in it – I know this as the last three months 90% of all enquiries were for Social Media Marketing.  That’s huge, last time I saw this demand was in the golden days of websites for business back in the early 2000s

Why it Took Us So Long To Catch On To Social Media Marketing?

It was new, who trusts anything new, right?  Its seemed meaningless, so much information has been ‘shared’ for what purpose, we considered it a waste of time.  It felt like a waste of time.  Small businesses run full blast all the time, so wasting time on social media marketing with little obvious RoI was abandoned.

Let Me Cut To The Point

Social Marketing does work, and it can attract the perfect customer which is something traditional advertising never could do.  You have to stick at it, be organised, be consistent, willing to engage, care about your readers and not sell-sell- sell.

3 Pointers To Start Working With Social Media Marketing

1 – Regular, set some time each week to look at and engage on all your chosen social media platforms.

2 – Prepare mini promotional blocks of text about your company (not a sales pitch) but something you want to say and ‘stamp’ this within your content as you go.

3 – Link it all together; link your Social Media Marketing content to your website (not just the homepage).  Embed your social media on your website, suggest contact via your social media platforms and mention your social media locations on all marketing materials and emails.

I hope that’s a good starter guide for you.

Back Story

I have worked in digital marketing for nearly 20 years.  I was sceptical of Social Media Marketing when it first arrived and rightly so because it was a waste of time in the early years.  Not now, It has matured, got some traction and I have proven it is an amazing marketing tool.  The future – I like to predict – will be Social Media Marketing platforms pushing you for your advertising money.  Therefore now is the sweet-spot to get involved.

Read more on marketing.

Thanks for reading!

  • Paul Harper | MD Zedcomms.
Search-Views-Increased-by-300
This is a report of a company we work with. Social and SEO boosted search views by 300% – nice!

*Chart of a company we work with. Nice steady growth.

Working With Digital Marketing

Digital Marketing

I almost pre-ordered a car I saw online and will buy my next car online.

Mercedes have an online showroom, traditional showrooms will diminish I predict.  Whatever business you are in you need to start thinking about your Digital Marketing and online presence.

My Tips To Make Digital Marketing Work

  1. Be on social media – be on all the platforms, share your great story and point back to your ‘online-showroom.  It is
  2. Be active – weekly or daily engage and share online.
  3. Choose which platform is best for you.
  4. Build links to your website – selected though with surrounding concise descriptive text.
  5. Talk about your website, online-showroom, online shop window or whatever you call it.  Your website is your cornerstone, know what’s on it and how it works to share with your customers.
  6. Test your Digital Marketing – does your contact form work correctly, does everyone involved get a copy email, does the website navigate nicely and do you look good on social media?

 

I know a lot of social media can be inane.  But people really like its fast and free, small bitesize information that people can take or leave.  One man’s rubbish is another man’s gold.  Your Digital Marketing should include social media, it is free to access and plenty of people, possibly your customers, are on it.

I saw an image today on social media of a pile of chips with two eggs on top, stood behind was a cool pint of Guinness.  Once clicked I could have bought a case of Guinness.

Tips To Make Digital Marketing Work