How bricks and mortar retail can survive
How bricks and mortar retail can survive? More than 50% of consumers will do some browsing during the weekend, according to Kevin Sterneckert, vice president of retail research at Gartner.
“They will buy things because they looked at them in the store. They will touch and feel what they are interested in and then buy it online on Monday, either from the same retailer or a different online retailer.”
Last week was the start of Black Friday in USA. I experienced this marketing onslaught when I was in Arizona last year at this time. Its amazing. The TV adverts are booming out deals on cars, kitchens and department store wide offers. We are starting to see our British version now with quite 30% off two day sales etc. As consumers get even more savvy sales will become part of our yearly routine.
Don’t be too British – have a sale or a SALE! Consumers like it you know…