The Internet is ‘pull technology’ – we can advertise something on our website and then a searcher will be ‘pulled’ to our website. You can pull customers to your site for free with just a little backwards thinking.
1 – Think what search phrase a prospect would ‘Google’ to find your product.
Be really specific and use terms a prospect would use, avoid inside industry terminology.
2 – Build a page that is all about the specific product.
Include a simple call to action like a contact form or big phone number.
3 – Optimise the page. Make the page all about the product in every way.
4 – Start chat about the new page on forums.
5 – Do a press release about the product and link to the new page.
Publish to online and to traditional press; make it interesting.
6 – After a few weeks check the SERP (Search Engine Results Page).
Are you showing? Check your statistics and edit and revise as needed.
… That should do it. Here is an example:
Search phrase – Marketing agency in Middlesbrough.
The optimised page – https://zedcomms.com/lets-talk/marketing-agency-middlesbrough/
The SERP –
We have used Word Press for this example. The concept works with most CMS platforms as long as you have good editing access.