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Kopparberg launches £5m summer marketing campaign

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Kopparberg launches £5m summer marketing campaign

A marketing rule is to ‘Be memorable’ – The concept is to make the image campaign stand out and be memorable. The tattooed models are memorable’.  Kopparberg, the leading Swedish fruit cider, will launch its marketing campaign this summer with a £5m marketing investment in events, press, social media, digital and outdoor. Bringing a touch of Scandinavian cool to the summer months, the multi-channel activity will focus on the classic Kopparberg favourites, Strawberry & Lime and Elderflower & Lime, before introducing the brand-new Frozen Fruit Cider range. Following the success of the ‘Elderflower Beards’ creative in 2014 by 18 Feet &

Source: Kopparberg launches £5m summer marketing campaign

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