Marketing business, Marketing established business
A big part of any business is marketing it. Letting people know you are in-business to provide your products and/or services.
New customers and selling to established customers can take some hard work and can be frustrating when it doesn’t work. With new media it can be really inexpensive and very powerful. To hook-up with social media you have to be efficient. Planning is the key to success.
For a brand new business
For a brand new business your first place to be is the Internet, a Facebook business page will do for starters. Add a website when your going, keep it simple and build on the site as you progress. Do not rely on a platform site like Yell, Wix or WebsiteBuilder, simply because they only allow you limited edits and often restricted Search Engine Optimisation. Spend literally a few Pounds and runs some server space and install something like WordPress. An essential addition is Google Business. Free to set up and powerful.
Looking forward. Capture data; every contact with a customer or a prospective customer is really good to keep. Some websites will save this data from contact forms on the website and can be exported into a CRM or just a spreadsheet to allow you to reach-out in the future. MailChimp is great for this and allows recipiants to unsubscribe with no action required from you.
For an established business
Your not alone when your marketing and promotion and lead generation is a little messy. It organically grew with the business. If you have time try to simplify your processes to find new customers and revise the ones that are working. Your Facebook page for example; check it is showing the correct contacts and business message, website too. Spend a bit of cash to have some fresh images and graphics added to your site and blog when you have time. SEO is massive and one of the best ways to attract customers. Hire someone in to revise it for you as the ‘rules’ change often.
Here are our 6 golden marketing rules for all businesses
Search optimise the website.
Have a nice email signature with a link to PART of your site.
Capture customers data and ‘reach-out’ to them.
Be active; update your site and publish on social media.
Embed Twitter feed on your home page.
Set up a Google Business page.