Lost? You may have an established link on a directory or a search result that links to a specific page in your website but you’ve changed the exact URL. To avoid embarrassment and loss of an interested client use 301 Re-Direct.
301 redirects are pretty simple. They’re used to redirect one webpage to another.
Often missed as most of us don’t search for our own website too often. Do so every now and then or ask your website guy to check for you that all links to your pages find a page. You also need to make sure that people actually visit the HTTPS version of your site, which means using a 301 redirect between the HTTP and HTTPS version. Yoast has a standard option within the settings area.
301 redirect Allows You To ‘Redirect’ An Established Link To A Chosen Page.
Another way to clean up your search and links it to tell Google things have changed by updating your Site Map.
You want Google to crawl every important page of your website. But sometimes, pages end up without any internal links pointing to them, making them hard to find. An XML sitemap lists a website’s important pages, making sure Google can find and crawl them all