Google wants you to pay them to advertise so they are reducing clicks to your website.
To counter this we need to ensure the SEO is in top order, you have activity on the social platforms, you build reviews and keep your website up to date and active. Zero clicks are good quality searches that in the past were sent to our websites. Google has responded to *user demands by producing answers to common questions thus no longer requiring a ‘click’. Nearly half of all searches are answered this way.
Google is as powerful as the ocean and like the ocean, it is free to use.
This is an excerpt from an article by Statcounter:
Searches resulting in zero clicks will continue to increase and the volume of organic traffic Google sends to our websites will continue to decrease. This makes SEO more important. To quote Rand Fishkin again, we must “leverage every scrap of traffic Google (and others) send us.” This means finding opportunities within organic results and SERP features to optimize and encourage clicks to our websites.
*Google only cares about one person – the user. If the user is getting what they want quickly and acurately they will continue to use the platform. More users make more advertising revenue.
It’s not all bad news, its changing. Fantastic opportunities are on the Internet and they are getting better but you will have to start to consider paid for advertising in the future. For now, it is just a matter of spending more time, maybe get some help from a professional organisation, to optimise your company online.
We offer a free report to start the marketing optimisation process, read more here.