A hot phrase at the moment, ‘Social Media Marketing’ – recently business owners have realised the value of being active on social media. The big business, of course, has been active for some time, especially the internationals like Nike, Coca Cola etc. Small business now is interested in it – I know this as the last three months 90% of all enquiries were for Social Media Marketing. That’s huge, last time I saw this demand was in the golden days of websites for business back in the early 2000s
Why it Took Us So Long To Catch On To Social Media Marketing?
It was new, who trusts anything new, right? Its seemed meaningless, so much information has been ‘shared’ for what purpose, we considered it a waste of time. It felt like a waste of time. Small businesses run full blast all the time, so wasting time on social media marketing with little obvious RoI was abandoned.
Let Me Cut To The Point
Social Marketing does work, and it can attract the perfect customer which is something traditional advertising never could do. You have to stick at it, be organised, be consistent, willing to engage, care about your readers and not sell-sell- sell.
3 Pointers To Start Working With Social Media Marketing
1 – Regular, set some time each week to look at and engage on all your chosen social media platforms.
2 – Prepare mini promotional blocks of text about your company (not a sales pitch) but something you want to say and ‘stamp’ this within your content as you go.
3 – Link it all together; link your Social Media Marketing content to your website (not just the homepage). Embed your social media on your website, suggest contact via your social media platforms and mention your social media locations on all marketing materials and emails.
I hope that’s a good starter guide for you.
I have worked in digital marketing for nearly 20 years. I was sceptical of Social Media Marketing when it first arrived and rightly so because it was a waste of time in the early years. Not now, It has matured, got some traction and I have proven it is an amazing marketing tool. The future – I like to predict – will be Social Media Marketing platforms pushing you for your advertising money. Therefore now is the sweet-spot to get involved.
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Thanks for reading!
- Paul Harper | MD Zedcomms.
*Chart of a company we work with. Nice steady growth.