I’m often asked by new startups and recently started businesses for help – usually to market a product or get more customers.
The first thing you need to do is actually have a product – sounds odd but you must formulate your offer and how it is useful, why is it a good offer and to explain your offer to a prospective customer in a way they understand. How it works and the benefits. A prospective customer is not interested in how a widget is made but he or she will be interested in how it will benefit them. How to attract new customers comes next.
An elevator pitch/script is what you need; to explain your offer and also lots of mini elevator scripts to fill in the gaps to simply explain what your offer does and why its good – remember to demonstrate what the benefits are to your prospective customer. Here is a link to how to construct an elevator script.
So if I ask you what your business does you can tell me in 30 seconds what it does, I understand it (I’m not too bright) and understand the benefits of buying from you.
- Put together a simple product sheet that bullet points the features and benefits.
- The elevator script follows this product sheet.
- Include price points, contact and any offers you want to offer.
Now you’re ready to look to engage with prospective customers.