Not all websites are equal. Like many products or services many may look the same but its the background and the small print, you need to look at. Pointers to ensure a great website to promote your business.
You need to be able to access and update your website yourself. You cant have to do this but you need control. You don’t want to rely on a company to make all your updates. Ask for your logins.
Your website must have SEO (Search Engine Optimisation) options that you can edit. SEO options are sections within your website designed to tell search engines what each page is about.
Your website should have a site map. SEO again. Site maps are a way to tell search engines which pages you want to be seen.
Ideally, your website should be indexed and verified by Google. This is not absolutely essential as Google will pick your website up anyway, there are other search engines like Bing for example. But a Google verified website will perform better.
We strongly recommend adding an SSL certificate. This makes your website more secure so it’s good for your visitor’s data, you get a padlock icon in the address bar saying ‘secure’ and – guess what – Google rank SSL websites higher. Indeed it is anticipated that non SSL websites soon will not be included in search results. Don’t get caught out.
Have social share buttons – Be on social media. Love it or hate it, you must be represented and involved on social media. That’s where your customers are.
Keep the website up to date. Your website is your shop window. The most successful websites I work with reflect the company online via the website. This is so easy but takes a little time. Set up a process where your company information, what you are producing, what customers say, who works with you etc is published online. So your prospective customers and established customers know all about it.
And lastly – Make it colour match and look pretty! Why not :)